SUBMISSION FORM Title of Submission Submitting Company In

SUBMISSION FORM Title of Submission: [*] Submitting Company: [*] In Case of external service company: [*] [ Fill in Company logo type ] Client: [*] (to fill in, if the appliant is an external service company) Category: □ Strategy □ Branding □ small projectbudget < 50. 000, 00 EUR resp. target group < 1. 000 employees □ medium projectbudget > 50. 000 EUR resp. < 100. 000, 00 EUR resp. target group < 10. 000 employees □ large projectbudget > 10. 000 EUR resp. target group > 10. 000 employees (please mark with a cross) □ Submission for the Special Price “Social Media” (in case please mark with a cross)

INITIAL SITUATION • Initial Situation: • Communicative challenge: • Definition of task:

COMMUNICATIVE PURPOSE • Strategic approach: • Course of action / approach: • Chosen target groups: • Main messages:

STRATEGIC PLANNING • Measures / instruments: • Terms of reference (effective period / extent): • Dramaturgy of the project (schedule/storyboard):

REALISATION / EVALUATION • Statements to the procedure of realisation: • Occured problems and their solution • Valuation of the impact of measures (criteria and methods of evaluation)

Creation of value • Valuation of the impacts measured on the communicative purpose • Contribution of the project to organisational success • Conclusion

PICTURES / DOCUMENTS / VIDEO MATERIAL / AUDIO MATERIAL

PRESS ARTICLES

BUDGET PLANNING

CREDITS Presentor Complete name of company: [* ] Name of contact person: [* ] Function of contact person: [* ] Phone number of contact person: [* ] e-mail address of contact person: [* ] Address: [* ] Postcode/location: [* ] Website: [* ] Performance period of the project: [* ]