Studio Define Assignment 1 Introduction to Human Computer

Studio – Define & Assignment #1 Introduction to Human Computer Interaction & Design Hao-Hua Chu National Taiwan University March 8, 2016 *** Adapt teaching materials from the Stanford HCI course (with permission & many thanks to Prof. James Landay of Stanford) as well as Stanford D. School 9/22/2015 1

Studio: Define Exercises • Empathy map (40 min) • POV Want-AD (20 min) • Team discussion (20 min) September 24, 2015 dt+UX: Design Thinking for User Experience Design, Prototyping & Evaluation 2

What is Empathy map? An Empathy map can help tee up a discussion about the needs a user has. The discussion will be centered around what was observed, and what can be inferred about these user groups’ beliefs and emotion. September 24, 2015 dt+UX: Design Thinking for User Experience Design, Prototyping & Evaluation 3

Empathy Map a tool to organize & visualize data & draw out insights Left: observations say Right: inferences think Say: quotes from users Do: action/behaviors from users Think: what might users be thinking? What does it tell you about his/her belief? Feel: what emotions users feel? do September 29, 2015 feel dt+UX: Design Thinking for User Experience Design, Prototyping & Evaluation 4

Sample Empathy Map: Bring professionals to classrooms and engage students about real-world business challenges September 29, 2015 dt+UX: Design Thinking for User Experience Design, Prototyping & Evaluation 5

Empathy map exercise • Watch Car mechanic video: Erica (truck owner) https: //www. youtube. com/watch? v=b. LHg. Yi. S 3 Ms. M • Fill in empathy map (Team work for 15 min) September 24, 2015 dt+UX: Design Thinking for User Experience Design, Prototyping & Evaluation 6

Studio: Define Exercises • Empathy map (40 min) • POV Want-AD (20 min) • Team discussion (~20 min) September 24, 2015 dt+UX: Design Thinking for User Experience Design, Prototyping & Evaluation 7

What is POV Want-Ad A creative way for designers to synthesize all of the needs and insights that they discovered during the empathy phase into an actionable problem statement. To write a Want-AD that accurately depicts the challenge that they are trying to address for their user. September 24, 2015 dt+UX: Design Thinking for User Experience Design, Prototyping & Evaluation 8

September 24, 2015 dt+UX: Design Thinking for User Experience Design, Prototyping & Evaluation 9

How to use a POV Want-Ad? Adjectives to describe the most pertinent characteristics of your user September 24, 2015 dt+UX: Design Thinking for User Experience Design, Prototyping & Evaluation 10

How to use a POV Want-Ad? Verbs to describe the most important Needs of your users September 24, 2015 dt+UX: Design Thinking for User Experience Design, Prototyping & Evaluation 11

How to use a POV Want-Ad? Extract the most meaningful Insights from your user September 24, 2015 dt+UX: Design Thinking for User Experience Design, Prototyping & Evaluation 12

How to use a POV Want-Ad? Descriptive characterization of a user September 24, 2015 dt+UX: Design Thinking for User Experience Design, Prototyping & Evaluation 13

How to use a POV Want-Ad? Followed by “seeks” to meet an implied need September 24, 2015 dt+UX: Design Thinking for User Experience Design, Prototyping & Evaluation 14

How to use a POV Want-Ad? Plus additional flavor to capture your findings September 24, 2015 dt+UX: Design Thinking for User Experience Design, Prototyping & Evaluation 15

drug addicted, borderline personality Drug addicted patient a way to go back normal life because I can't manage my self, I need help! stay sober People with borderline personality lack of social support, difficult to self-manage September 24, 2015 mental support because nobody care about me… dt+UX: Design Thinking for User Experience Design, Prototyping & Evaluation 16

POV Want-Ad exercise Build a POV Want-AD based on the empathy map you just created (team work for 15 min) - Characterize User (5 min) - Insights/Needs (5 min) - Write Want Ads (5 min) September 24, 2015 dt+UX: Design Thinking for User Experience Design, Prototyping & Evaluation 17

Studio: Define Exercises • Empathy map (40 min) • POV Want-AD (20 min) • Team discussion (20 min) September 24, 2015 dt+UX: Design Thinking for User Experience Design, Prototyping & Evaluation 18

Team discussion • Express preliminary idea of your project – each team has 2 min • Extra rooms for team discussion – R 309 & R 340 • Plan a schedule to conquer Assignment #1 – due 3/22 (only 1 week left!) • Further discussion to refine the preliminary idea September 24, 2015 dt+UX: Design Thinking for User Experience Design, Prototyping & Evaluation 19