Student Business Academy 2012 Week4 SBA 2012 Business

Student Business Academy 2012 (Week#4) SBA 2012 Business plan checklist Student Business Academy 2012

Overview SBA 2012 § Cover Sheet § Table of Contents § Executive Summary 12/2/2020 § Business Description, Vision and Products (services) Description § Market Research, Marketing and Sales Strategy § Organization and Management § Financial Projection § Appendices Student Business Academy 2012 2

Cover Sheet SBA 2012 § Name of Business (business idea) § Name of Principals § Address and Phone Numbers 12/2/2020 § Arial, 16, Justify, 1, 5 Line Spacing § Arial, 12, Justify, 1, 5 Line Spacing Student Business Academy 2012 3

Executive Summary SBA 2012 § Reason for the business plan § Explain financial requirements 12/2/2020 § State briefly any work already done on project and development § Provide a rough breakdown of the steps involved to get the project underway and desire time schedule § Proposed loan? § Describe any perceived benefits of business project to the community and area Student Business Academy 2012 4

The Business, Products SBA 2012 § The nature of business § The primary factors of business a success 12/2/2020 § The marketplace needs that are trying to satisfy § The ways in which plan to satisfy these needs using your products or services § The specific individuals and/or organizations that you have identified as having these needs § A superior ability to satisfy your customers' needs Student Business Academy 2012 5

The Market SBA 2012 § An industry description and outlook § Target market information § Market test results § An evaluation of competition 12/2/2020 § Trends and characteristics related to the industry as a whole § Distinguishing characteristics of the major/primary targeting market § Size of the primary target market § Trends and potential changes which may impact primary target market § Identify competition by product line or service as well as by market segment; assess their strengths and weaknesses Student Business Academy 2012 6

Marketing & Sales Strategy SBA 2012 § A market penetration strategy § A growth strategy § Channels of distribution strategy § Communication strategy 12/2/2020 § A sales force strategy § Sales activities § Managing the Market Mix (product, promotion, price, distribution) Student Business Academy 2012 7

Organization & Management SBA 2012 § Business organizational structure § Profiles of management team § the qualifications of key people 12/2/2020 § A detailed description of each division or department and its function § A kind of salary and benefits package for people Student Business Academy 2012 8

Financial Projection SBA 2012 § Cash flow projections § Capital equipment list § Sources and uses of funding § By month for the 1 st year § By quarters for 2 and 3 years § Assumptions § Profit and loss projections 12/2/2020 Student Business Academy 2012 9