Structure Chairman Lee Kun Hee Vice Chairman Yun

Structure Chairman ( Lee Kun Hee ) Vice Chairman ( Yun Jong Yong ) Telecommunications Lee Ki Te Digital Home Appliances Lee Hyun Bong Global Marketing Gregory Lee Digital Media Choi Gi Song Semiconductors Hwang Je Gyu Financial Operations Choi Do Sok TFT-LCD Lee Sang Wan

Digital Media Choi Gi Song, CEO ODD Digital Video Digital Printers Storage Visual Display Computer Systems

Visual Display Choi Gi Song Quality Control Strategic Marketing Monitors Global Operations Global Production Research and development Supply Strategic Marketing TV Accounting

Strategic Marketing Strategic marketing TV Shin, Jun EVO Design Business Planning Marketing Asia Marketing Americas and OEM Jin Yong Ju Product Marketing Direct TV Marketing Europe and Middle East Domestic Marketing Product Marketing PJTV Product Marketing LCD TV

Output per division 2000 г. Home Appliances 11% Digital Media 28% Telecommunication 25% Semiconductors & TFT- LCD 36%

Output per division 2004 г. Home Appliances 6% Digital Media 15% TFT-LCD 16% Telecommunications 34% Semiconductors 29%

Competitive areas Position in World Market First place 31. 4% First place 21% First place 23. 3% First place 22% Monitors (CDT & LCD) First place 15% TV (CRT, DLP, PDP, LCD); Sales volume Second place 16% DVD; 1 -Sony Third place 12. 2% Memories, DRAM Memories, Flash Displays, TFT-LCD Handsets; 1 -Nokia, 2 -Motorola