Structure 3 B 2 English Learning Intention I

Structure 3 B 2 English

Learning Intention I am Learning to… • I am learning how to further persuade my audience and encourage them to my way of thinking by creating a rapport with them. • I am learning how to correctly structure a persuasive writing piece in order to influence opinion or belief with my intended reader

Success Criteria I can…. • I can create rapport with my audience by appealing to their reason, experiences and emotions. • I can structure my persuasive essay using effective vocabulary and sentence structure as well as a number of persuasive techniques in order to influence or encourage my intended reader.

Tone • Whether in writing or in a speech, we must try to get the audience on our side if we want to persuade them of something. • This can be done by: – appealing to the audience's reason – appealing to audience's experiences – appealing to the audience's emotions.

Appealing to the audience's emotion • As well as appealing to a shared sense of reason or shared experiences, we can also suggest shared emotions. • Look at the following advertisements from the Canadian activist group Adbusters Media Foundation. • What feelings do each of the adverts appeal to? • What language features do you recognise?

• How is this advert meant to make you feel? • What emotions are evoked? • How does language do this?

Stages for Writing a Persuasive Essay (Structure) • Research, noting: case studies, examples, Facts and Statistics etc (Remember to note the website/ book for your bibliography). • TITLE SHOULD BE A STATEMENT. • Sort your points into 2 columns: FOR and AGAINST • Logically structure your points – number them etc • Begin writing: INTRO – introduce your topic and make your view clearly known (whether you are FOR or AGAINST it). • MAIN BODY – 4/5 Paragraphs, Create Rapport, use Facts and Statistics, Emotive Language, other persuasive devices to persuade your reader. • CONCLUSION – Sum up and finish with your point of view – have you persuaded the reader? • Arguments for and against interweaved throughout your essay. • Use worksheets provided to help with language.

Presentation Don’t forget – Presentation can be persuasive too. • Headings, headlines and sub-headings • Deliberate use of different FONTS • Short paragraphs • Italics • Capitals • Underlining

Example SQA – http: //www. understandingstandards. org. uk/Sub jects/English/Intermediate_1/Writing_examples /example 5

Resources • Persuasive Devices worksheet • FOR an AGAINST worksheet • Useful Words and Phrases worksheet