STRONGVIEW MARKETING SERVICES Your FullService Partner Proprietary and

STRONGVIEW MARKETING SERVICES Your Full-Service Partner Proprietary and Confidential

M A E T E C I V R OUR FULL-SE • Partners with clients to increase revenue and efficiency for their email programs • Award-winning marketing services • Recognized industry experts & thought leaders (Click Z, Media. Post, DMA, etc. ) • Industry-leading client (Forrester) satisfaction scores Proprietary and Confidential

SERVING AS EXTENSION OF THE TEAM Account Services Account Management | Production Program Deployment | Process Optimization | Deliverability | Training Creative Design | Landing Pages | Microsites Mobile Optimization | Social Integration Mobile Elements | Copywriting | Display Strategy Campaign Strategy | Program Analytics Program Optimization | Segmentation Referral Marketing | Social Strategy Technical Services Implementation | Platform Upgrades Preference Centers | Production Automation | Custom API & Integrations Proprietary and Confidential

THE CAST OF CHARACTERS ACCOUNT DIRECTOR DAILY ACCOUNT TEAM ACCOUNT MANAGER PROGRAM MANAGER EMAIL PRODUCER DELIVERY SPECIALIST EXPERT SERVICES STRATEGIC CONSULTING CUSTOM DEVELOPMENT Proprietary and Confidential

THE CAST OF CHARACTERS ACCOUNT DIRECTOR • Industry leader with 10+ years of experience • Owner of overall customer satisfaction • Provides direction for continuous innovation and growth for clients DAILY ACCOUNT TEAM ACCOUNT MANAGER PROGRAM MANAGER EMAIL PRODUCER DELIVERY SPECIALIST EXPERT SERVICES STRATEGIC CONSULTING CUSTOM DEVELOPMENT Proprietary and Confidential

THE CAST OF CHARACTERS ACCOUNT DIRECTOR DAILY ACCOUNT TEAM ACCOUNT MANAGER • Industry leader with 5+ years of experience • Day-to-day contact PROGRAM MANAGER • Owner of daily operations • Accountable for program management EMAIL PRODUCER DELIVERY SPECIALIST • 3+ years industry experience • Accountable for campaign execution & delivery • 5+ years industry experience • ISP relations & delivery management EXPERT SERVICES STRATEGIC CONSULTING CUSTOM DEVELOPMENT Proprietary and Confidential

THE CAST OF CHARACTERS ACCOUNT DIRECTOR DAILY ACCOUNT TEAM ACCOUNT MANAGER PROGRAM MANAGER EMAIL PRODUCER DELIVERY SPECIALIST EXPERT SERVICES STRATEGIC CONSULTING CUSTOM DEVELOPMENT • Cross-channel strategy & program development • Program optimization & actionable analysis • Creative design & copywriting • Custom data integration • Automation and efficiency tools • Custom reports Proprietary and Confidential

S S E C O R P PRODUCTION STRONGVIEW AUTOMATED What is submitted? What do we do • Campaign Request Form • Validate Code • PSD Files • Render Test • Assets • Mobile Optimize* • HTML Files • Link/Open Tracking • Dynamic Logic Matrix • Dynamic Content • Target Definitions • Tests WORKFLOW • 41 Point QA * Creative and responsive templates are an option Proprietary and Confidential

T I O D E W HOW We pair our technology with expertise Getting the most out of your programs takes a partnership of technology and services We partner to determine the most effective approach The audience, the offer, the information is collected or developed together to accurately align our industry expertise with the power of your brand We align expectations Your Account Team works together to turn your input into a brief as well as an initial strategy and execution plan We deliver seamlessly With your approval, we begin to put your strategy into action by developing a strategic framework and an initial look and feel to your campaign We continue to optimize beyond deployment The project doesn’t conclude just because it has delivered, the Account Team stays with you to validate its effectiveness and identify learning opportunities as we move forward Proprietary and Confidential

R E T T E B T I HOW WE DO More Strategic Strong. View’s powerful self-service tool is used by our own experts, resulting in their delivery of full service capability resulting in less spend on production and a greater focus on program strategy. Greater Flexibility From full services to supervised use of our tool by our experts to on-site training to self-service, we can seamlessly move back and forth among full, collaborative, and self-service models allowing clients to add or subtract services based on calendar or project needs. Seamless Integration with your data model and systems allows for a more succinct and streamlined look at your customers. Because there is no need to move all of this data from one place to another you can better access and leverage a single view of your customer. Proprietary and Confidential

ACHIEVING SUCCESS FOR CLIENTS: COOKING. COM WELCOME SERIES Analyzing the Data Welcome Series developed, includes progressive profiling strategy. Optimizing Against the Data Reduction churn by 29% and increased engagement by 198%. Analyses of customer base for persona alignment. Taking Action on the Data Response data used for further personalization of the content. Results Great Success Proprietary and Confidential

ACHIEVING SUCCESS FOR CLIENTS: IHG INTERCONTINENTAL HOTELS GROUP Consolidating the process Launching sophisticated marketing initiatives and vertical-specific “bestpractices”, across all brands Optimizing the global effort Market leading messaging tactics, exposing subscribers to industry leading technology Converging providers, streamlining creative, minimizing vendor headcount Implementing the plan Utilizing existing data to leverage revenue driving / multi-lingual campaign add-on’s, and resources Innovation Forward thinking Proprietary and Confidential

S T L U S E R : IHG 108 . 5 M Revenue Growth 37% YOY Q 4 2012 66% 21% Revenue per email (RPE) Open rates Q 4 2012 16% Click-thru rates (CTR) Proprietary and Confidential

SUMMARY Full Service Capability • • Account Strategy Creative Technical More Strategic • Our people leverage advanced tools that result in them requiring less billable hours Flexible Deployment • Full, hybrid and self-service options, with ability to move among them • Expand collapse based on calendar needs Supports Central & Local Use • Central services can be deployed in combination with local office variations Proprietary and Confidential

S N O I T QUES xxxx xxx@strongview. com 650 -421 -xxxx • • Go to www. strongview. com Whitepapers Research Case Studies Webinars Expert Advice & Blogs Twitter: @strongview Facebook. com/strongviewinc Proprietary and Confidential

APPENDIX Proprietary and Confidential

IHG: CONSOLIDATION Creative Standardized Message Inputs 8 full-time resources to hand code message Account Man hours decreased to 96 hours/mo from 1, 280 hours/mo Account Services Team QAs, Tests, and Launches Faster, more efficient campaigns leads to higher ROI EPSILON Process Review Automated Template Coding Strategy Technical Campaign Turnaround decreased to 3 -days from 10 -days Reduction in Errors & Increase in ROI Proprietary and Confidential

N O I T A T N E IHG: IMPLEM Implementation Milestones • Transactional Initiatives Implemented PCR & Brand transactional email templates • Template Redesign all email templates to deliver on best practices and brand GL’s • Promotional Initiatives Implemented PCR & Brand promotional email templates • Calendar Management Instituted cross program deployment calendar management • Mobile Device Tracking Implemented platform and mobile device tracking • Executive Dashboard Designed executive reporting dashboard Proprietary and Confidential

N O I T A T N E IHG: IMPLEM Implementation Milestones (cont. ) • Process Documentation • Continuing Best Practices • Disaster Recovery Prep • Media Redundancy Plan • AMEA Full Service Work Created process and training documentation for all email programs Established IHG specific best practice documentation Established disaster recovery communications plans Digital Asset Manager back-up plan established Took over full-service work for AMEA’s PCR Newsletter Proprietary and Confidential

N O I T A Z I M I T P IHG: O Optimization Milestones • Cross Sell Marketing • Program Categorization • Multi-Lingual Unsubscribes • Template Consolidation • Template Redesign • Web Analytics Transition Enabled Cross Sell Marketing: per offer reporting across all programs Categorization for email programs reflecting the purpose of the Consolidated multi-lingual unsubscribe pages & surveys Consolidated dynamic content to one block of verified source code Template redesign matching dialogue marketing efforts Managed transition from Coremetrics to Omniture Proprietary and Confidential

N O I T A V O N IHG: IN Innovation Milestones • Mobile Key Messaging • Countdown Clock • Mobile Optimization • User Generated Content • EMEA Preference Center Implemented Mobile Key messaging 24 -hour flash sales program executed on proprietary countdown clock technology Mobile optimized monthly e. Statement customer emails Automated the process of placing customer reviews in emails EMEA preference center built to allow for list imports from hotels Proprietary and Confidential

IHG: COUNTDOWN-CLOCK, 08. 14. 2012 Solution Summary Strong. View created and provided a countdown clock that was embedded into an email template and a website. The clock was designed to provide a countdown based on the date/time of their single selected event. Asset Summary We provided the clock as a GIF / 8 bit PNG file. Marketing Objectives IHG is pairing a flash-clock creative element with subject line testing, seeing whether leading with the time or the discount amount will drive more engagement. Subject Lines 1) 24 Hours Only. 50% off Reward Nights 2) 50% off Reward Nights. 24 Hours Only. Observations The most successful Adhoc email launched in ‘ 12 from both engagement and revenue perspective. This is credited to a well thought out strategy and rich offer. The subject line test with the symbol generated slight lift in open rates for Split 1, and the 24 hour countdown clock generated a sense of urgency (presumably) to take advantage of the offer Proprietary and Confidential

IHG: COUNTDOWN-CLOCK, 11. 02. 2012 Solution Summary We created and provided a countdown clock that was embedded into an email template and a website. The clock was designed to provide a countdown based on the date/time of their single selected event. Asset Summary We provided the clock as a GIF / 8 bit PNG file, a sized specified by IHG. The image will be utilized for a one-time campaign with an approximate quantity of 1 M members (max). Marketing Objectives Members were presented a discount for 24 hours when using points to redeem gift cards. Subject Lines ★Save 25% on gift cards and brand merchandise! Offer ends November 2 at noon EST Observations The flash sale was a great success and surpassed their channel benchmark on all levels. This is their most "engaged" segment though, so this was expected, but not at this level. Proprietary and Confidential

IHG: COUNTDOWN CLOCK: REPORTING 08. 14. 2012 | Segments: All active PA 2 and elite PCR members (known here as "STANDARD") Click Activity EN Split 1 = EN Split 2 = ES Split 1 = ES Split 2 = 1) Primary CTA (70. 6% of clicks) 2) Account (9. 2 % of clicks) 3) Subhead (5. 8 % of clicks) 1) Primary CTA (70. 6% of clicks) 2) Account (9. 4 % of clicks) 3) Teaser (5. 7 % of clicks) 1) Nav Login (51. 0% of clicks) 2) Booking Module (21. 9 % of clicks) 3) Nav Rewards (3. 9 % of clicks) 1) Nav Login (50. 5% of clicks) 2) Reservation (20. 5 % of clicks) 3) N/A 11. 02. 2012 | Segments: All active PA 2 and elite PCR members (known here as "STANDARD") Click Activity PA 2 = 1) Primary CTA (65. 3% of clicks) 2) Nav Login (13. 6 % of clicks) 3) PCR. com (3. 1 % of clicks) STANDARD = 1) Primary CTA (69. 1% of clicks) 2) Nav Login (10. 3 % of clicks) 3) Flights Anywhere (2. 8 % of clicks) Proprietary and Confidential

COOKING. COM WELCOME PROGRAM: MAILINGS Day 0 Day 4 Day 8 Proprietary and Confidential

LIFT IN OPENS, CLICKS AND CONVERSIONS • Lift in Open rate of 41. 83% • Lift in Click through rate of 7. 68% • For profiled users, average open is 51. 2% and average click through rate is 22. 9%! • 29% decrease in disengagement (complaints and unsubs) • Increased conversions form old 1 -email welcome program to 3 emails with more relevant, behaviorally targeted content Proprietary and Confidential

THE CAST OF CHARACTERS ACCOUNT DIRECTOR DAILY ACCOUNT TEAM ACCOUNT MANAGER TECHNICAL SUPPORT LEAD EXPERT SERVICES STRATEGIC CONSULTING CUSTOM DEVELOPMENT The transition to Strong. View was seamless and quickly put an end to our skyrocketing email costs – not to mention the improved support we’re receiving from their top-notch deliverability and strategic services teams. Proprietary and Confidential

THE CAST OF CHARACTERS ACCOUNT DIRECTOR • Industry leader with 10+ years of experience • Owner of overall customer satisfaction • Provides direction for continuous innovation and growth for clients DAILY ACCOUNT TEAM ACCOUNT MANAGER TECHNICAL SUPPORT LEAD EXPERT SERVICES STRATEGIC CONSULTING CUSTOM DEVELOPMENT Proprietary and Confidential

THE CAST OF CHARACTERS Dedicated Account Manager § Proactive account management & customer service § Program assessment & recommendations § Benchmark analysis § Periodic reviews § Best practice consultation § Training ACCOUNT DIRECTOR DAILY ACCOUNT TEAM ACCOUNT MANAGER TECHNICAL SUPPORT LEAD Your dedicated “go-to” person leverages a clear understanding of your business and unique marketing objectives to help ensure your complete success. EXPERT SERVICES STRATEGIC CONSULTING CUSTOM DEVELOPMENT Proprietary and Confidential

THE CAST OF CHARACTERS ACCOUNT DIRECTOR DAILY ACCOUNT TEAM ACCOUNT MANAGER TECHNICAL SUPPORT LEAD Provides personalized support from an expert who has a deep technical understanding of your implementation, including marketing programs and business objectives. EXPERT SERVICES STRATEGIC CONSULTING Dedicated Tech Lead § Dedicated support engineer serves as you main contact for all cases § Detailed knowledge of your specific email infrastructure and practices § Informed & most expedient response to questions § Weekly status meetings CUSTOM DEVELOPMENT Proprietary and Confidential

THE CAST OF CHARACTERS ACCOUNT DIRECTOR DAILY ACCOUNT TEAM ACCOUNT MANAGER PROGRAM MANAGER EMAIL PRODUCER DELIVERY SPECIALIST EXPERT SERVICES STRATEGIC CONSULTING • Cross-channel strategy & program development • Program optimization & actionable analysis • Creative design & copywriting CUSTOM DEVELOPMENT • Custom data integration • Automation & efficiency tools • Custom reports Proprietary and Confidential

ACHIEVING SUCCESS FOR CLIENTS: AVG • 3 products – PCTune. Up, Antivirus, Mobile • Target: Existing PAID and FREE customer base • Duration: 1 month (holiday season) • A/B Testing with Incentives / No Incentives • Seasonal Theme of Sharing – to test Referral Program Proprietary and Confidential

AVG SEASON FOR SHARING Goals for Campaign: • • • Drive Interest in top paid products: PC Tuneup, Antivirus, Mobile Provide a free product download as a gift to new customers acquired Convert those that try the gift to become subscription-based customers Intro Panel by Product Invitation Received Proprietary and Confidential

AVG SEASON FOR SHARING Campaign Action = Download Key Takeaways: • 15, 800 Participants to Campaign • 99, 500 Initial Views (Intro Panel) • 21, 000 Invites Sent • 90% of Invitations by Email • Click Rate of Invites: 30% • 3, 986 Campaign Actions • 65% of Invites Clicked, ended in a Product Download (Conversion Rate) • Twice the common conversion rate (of 30%) that are most successful campaigns experience. Proprietary and Confidential

STRATEGIC TESTING METHODOLOGY 1. Ask a question 2. Form a Hypothesis 3. Determine KPI’s and establish a baseline 4. Create the test 5. Segment the list 6. Measure & analyze the results 7. Optimize based on learning's Ask a ? Optimize based on Results Form a Hypothesis What question are you trying to answer? Measure & Analyze Results KPIs/Baseline Segment Test & Control Lists Create Test Proprietary and Confidential

PUT TOGETHER THE RIGHT TEST MATRIX Type (pick one) q A/B (Single Factor) q Multivariate Variable (one for a/b, a few for multivariate) Metric (one primary) q Subject q Delivered q From Name q Open Rate q Format (HTML, q Click Rate Mobile) q Content (e. g. pre- header text) q Timing (day, hour, time zone, etc. ) q Offer q Call to Action q Layout/Location q Style (Font, Color, etc. ) q Sequence q Clicks-to-Open q Conversions q Revenue per Email q ROI Duration (pick one) Additional Tests q Set time (e. g. 30 q Audience Segments days) q Lifecycle Stage q Set amount (10% of list, one batch, etc. ) q Confidence level (e. g. 98%) q Manual End q Purchase & response Behavior q Triggered campaigns q Device type q Frequency/Cadence q Cross-channel integration q Complaints q Opt-Outs q Forwards q Shares q Program (e. g. # of emails) q Personalization q Other Proprietary and Confidential

INTRODUCTION TO YOUR HEAD OFSTRATEGY Katrina Conn VP Marketing Services Biographical Sketch § 15 years of email & cross-channel marketing experience § Strategic Client focus leveraging ESP and Agency services to increase delivery, customer engagement, conversion and retention § Domestic & International Interactive marketing experience § Industry focus – Retail, Travel & Entertainment, Technology, Financial, and Media § Industry representative/speaker - Ad. Tech, Email Insider Summit, e. Tail, Dreamforce § DMA & Email Experience Council member § Education: Regis University Areas of Expertise § Cross-channel program integration: email, social, mobile, display and direct, and POS § Customer Acquisition, Purchase, & Retention Lifecycle marketing § Channel Analytics, Attribution and ROI performance § Behavioral/Response marketing & individualized campaign development § Audience persona & segmentation development strategies § Email optimization, testing and engagement strategies Proprietary and Confidential 37

MIKE GENTILE, ASSOCIATE CREATIVE DIRECTOR Called “Strong. View’s design power” Mike currently tackles any of the 500+ client campaigns, from mobile optimization to full redesigns. Creating lasting campaigns with a fresh approach and proven results. Previously work included, ACD at Hill Holliday, NY responsible for the agency's Verizon B 2 B/CRM, General Motors and Sirius Satellite Radio Business. He was instrumental in developing Hill Holliday into a National powerhouse with his creative strategy and off the wall approaches. Before that Mike was at Mc. Cann Erickson, NY building brands and customer loyalty fortune 500 auto and tech companies. Clients include Xbox Live, Sprint, Mastercard, Hallmark, Gateway, Marriott and Buick. Although mike has won numerous industry awards, (DMA’s, Caples, Echo’s. . ) he's most proud of his 2 nd place "Mr Muscle" trophy, awarded by his hometown at the tender age of 4. Proprietary and Confidential