STRENGTHENING ROTARY Jennifer Jones Baton Rouge 2015 TODAY
STRENGTHENING ROTARY Jennifer Jones Baton Rouge 2015
TODAY WE WILL COVER: • The Value of our Strategic Plan • Strengthening Rotary • Defining who we are through our Core Values
ROTARY’S STRATEGIC PLAN + CORE VALUES
WHEEL OF SYNERGY
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OBJECTIVES • Clarify what Rotary stands for, how it’s different and why people should care • Elevate awareness and understanding • Motivate, engage and inspire current and prospective members, donors, strategic partners and staff
SURVEY RESULTS Never Heard of Rotary Know Some Name Only Familiarity STRENGTHENING ROTARY | 7
CHALLENGE NOT EARNING FULL CREDIT FOR OUR GOOD Harder to reach our full potential WORK STRENGTHENING ROTARY | 8
WHAT OUR RESEARCH TELLS US STRENGTHENING ROTARY | 9
Conducted 160+ interviews Analyzed surveys 20, 162 400+ documents 20 clubs and attended the Participated in Reviewed Visited 5 institute meetings 2012 International Convention Obtained comprehensive feedback from Rotarians in 167 countries
ROTARY’S STRENGTHS DIFFERENTIATE US 1. A multidisciplinary perspective allows us to see challenges in ways others can’t See differently 2. The ability to apply leadership and expertise to social issues Think differently 3. The passion and perseverance necessary for lasting change Act responsibly 4. Community impact on a global scale Impact communities globally
PRIMARY REASONS PEOPLE JOIN ROTARY… Why did you initially join Rotary? To positively impact my community Friendship and fellowship Professional networking/ business development opportunities To have a positive impact globally 30% 20% Potential for personal/ professional recognition Development and training opportunities 10% 0%
…ARE THE SAME REASONS THEY STAY ROTARIANS Why do you stay with Rotary? To positively impact my community Friendship and fellowship Professional networking/ business development opportunities To have a positive impact globally 30% 20% Potential for personal/ professional recognition Development and training opportunities 10% 0%
FINDINGS § Rotarians are responsible leaders – Define by mindset § Connecting always will be a driving force behind Rotary § Rotary creates community impact on a global scale STRENGTHENING ROTARY | 1 4
SIMPLIFYING OUR MESSAGE STRENGTHENING ROTARY | 1 5
BUILDING BLOCKS OF OUR BRAND STRATEGY ESSENCE Our reason for being VALUES Our beliefs VOICE Our expression STRENGTHENING ROTARY | 1 6
ESSENCE STATEMENT Rotary joins leaders from all continents, cultures and occupations to exchange ideas and take action for communities around the world.
ESSENCE STATEMENT Rotary joins leaders from all continents, cultures and occupations to exchange ideas and take action around the world.
BUILDING BLOCKS OF OUR BRAND STRATEGY ESSENCE Our reason for being VALUES Our beliefs VOICE Our expression
ROTARY’S CORE VALUES - WITH ACTIVE LANGUAGE Fellowship and global understanding We build lifelong relationships. Ethics and Integrity We honor our commitments. Diversity Vocational expertise, Service and Leadership We connect diverse perspectives. We apply our leadership and expertise to solve social issues.
ROTARY’S CORE VALUES Through SERVICE we apply our leadership and expertise to solve social issues.
ROTARY’S CORE VALUES Through DIVERSITY we connect diverse perspectives
ROTARY’S CORE VALUES Through FELLOWSHIP we build lifelong relationships.
ROTARY’S CORE VALUES Through INTEGRITY we honor our commitments. “We do what is right when no one is looking”
ROTARY’S CORE VALUES Through LEADERSHIP we join together to make our world community a better place.
BUILDING BLOCKS OF OUR BRAND STRATEGY ESSENCE Our reason for being VALUES Our beliefs VOICE Our expression
OUR VOICE • Smart • Compassionate • Persevering • Inspiring
ROTARY SIGNATURE ®
TWO-PART SOLUTION
MEMBERSHIP BROCHURE COVERS
CLUB SERVICE PROJECT POSTERS
OUTDOOR BILLBOARDS
BE A GIFT TO THE WORLD!
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