Strengthening Digital Broadcasting Experience Connected TV Developments Colin

Strengthening Digital Broadcasting Experience Connected TV Developments Colin Prior Director of International Sales Strategy & Technology ITU-AIDB–ABU Regional Workshop – Hanoi – 23 -24 May 2011 ©Strategy & Technology, 2011 1

Strengthening Digital Broadcasting Experience Agenda § Introduction to S&T § Connected TV – What is it and what does if offer? § What is happening in the market? § Public Standards choices § Business issues: § § Security § Audience Measurement § Control of content use Summary ITU-AIDB–ABU Regional Workshop – Hanoi – 23 -24 May 2011 ©Strategy & Technology, 2011 2

Strengthening Digital Broadcasting Experience S&T Overview § Independent company § § Worked exclusively in digital TV since 1996 On council of UK DTG, leading MHEG-5 specification activity; previously on DVB Steering Board Products provide a complete interactive TV solution: § § § Offices in London & Bristol (UK), Denver (USA), Hong Kong (SAR) Redkey. TM MHEG-5 engines to receiver manufacturers MHEG-5 applications to broadcasters and operators Interactive playout equipment (Object Carousels) Customers include Sky, Arqiva (UK), Freeview NZ, Kordia, Canwest, TVNZ (NZ), TVB (HK), Digicable (India), ABC, SBS, Seven, Nine, Ten, Win, Broadcast Australia, Prime, Southern Cross (Australia), RAI (Italy), Mediacorp (Singapore), RTM (Malaysia), Time Warner Cable, Comcast, Weather Channel, Videotron, Cisco, Rogers, NBC, Motorola (USA) Also provide consulting services to broadcasters operators and regulators ITU-AIDB–ABU Regional Workshop – Hanoi – 23 -24 May 2011 ©Strategy & Technology, 2011 3

Strengthening Digital Broadcasting Experience Connected TV – What is it and what does it offer? § § § TV delivered via the open Internet to TVs, games consoles, tablets and other devices From both Free-to-Air and Pay TV operators Catch-up TV services such as BBC i. Player Advertising, PPV and subscription funded Broadcasters have largest share of advertising funded on-line TV revenues in Europe (Screen Digest) What it is not: § § Delivery via a managed network (i. e. IPTV) Screen Digest predict that Connected TV users will overtake IPTV subscribers by 2014 ITU-AIDB–ABU Regional Workshop – Hanoi – 23 -24 May 2011 ©Strategy & Technology, 2011 4

Strengthening Digital Broadcasting Experience BBC i. Player – Catch-up TV on Freeview HD ITU-AIDB–ABU Regional Workshop – Hanoi – 23 -24 May 2011 ©Strategy & Technology, 2011 5

Strengthening Digital Broadcasting Experience CI+ On-demand applications ITU-AIDB–ABU Regional Workshop – Hanoi – 23 -24 May 2011 ©Strategy & Technology, 2011 6

Strengthening Digital Broadcasting Experience ARD Mediatek - Catch-up TV on Hbb. TV ITU-AIDB–ABU Regional Workshop – Hanoi – 23 -24 May 2011 ©Strategy & Technology, 2011 7

Strengthening Digital Broadcasting Experience Shopping – QVC ITU-AIDB–ABU Regional Workshop – Hanoi – 23 -24 May 2011 ©Strategy & Technology, 2011 8

Strengthening Digital Broadcasting Experience Freeview Australia EPG ITU-AIDB–ABU Regional Workshop – Hanoi – 23 -24 May 2011 ©Strategy & Technology, 2011 9

Strengthening Digital Broadcasting Experience Freeview Australia EPG ITU-AIDB–ABU Regional Workshop – Hanoi – 23 -24 May 2011 ©Strategy & Technology, 2011 10

Strengthening Digital Broadcasting Experience Connected TV § § Connected TV is the delivery of content via both broadcast (DVB-x) and broadband (IP) Uses both delivery technologies for maximum benefit: § § § Broadcast for live, high definition, first-run content Broadband for on-demand, lower resolution, catch-up or niche content Primary consumer take-up so far is in existing Freeto-Air markets viewing mainstream broadcast content ITU-AIDB–ABU Regional Workshop – Hanoi – 23 -24 May 2011 ©Strategy & Technology, 2011 11

Strengthening Digital Broadcasting Experience Hybrid TV Architecture – MHEG & Hbb. TV Program Video & Audio (e. g. Video Server playout) DVB-SI Mux TX Vo. D Catalogue TV Display Application Other apps VOD Launch Application ASI or IP Middleware Receiver DSMCC Object Carousel Internet or IP network VOD Application VOD Catalogue Transform Web Server ‘Back Office’ ITU-AIDB–ABU Regional Workshop – Hanoi – 23 -24 May 2011 Content Delivery Network ©Strategy & Technology, 2011 12

Strengthening Digital Broadcasting Experience What’s happening in the market § § Public standards based solutions in free to air markets such as UK, Germany, France, New Zealand using either: § MHEG Interaction Channel § Hbb. TV CE Manufacturers ‘Connected TV’ solutions from Samsung, Sony, Panasonic, Humax, etc § § Proprietary solutions (although all HTML browser-based) Major CE manufacturers own content portals, often with ‘exclusive’ content …. but expensive for broadcasters to support/maintain multiple implementations …. and do not extend over multiple devices ITU-AIDB–ABU Regional Workshop – Hanoi – 23 -24 May 2011 ©Strategy & Technology, 2011 13

Strengthening Digital Broadcasting Experience Connected TV receiver growth 90% of TV’s sold in Europe will be ‘Connectable’ by 2014 (Source – Screen Digest) ITU-AIDB–ABU Regional Workshop – Hanoi – 23 -24 May 2011 ©Strategy & Technology, 2011 14

Strengthening Digital Broadcasting Experience Public Standards Status / Comparison MHEG-IC Hbb. TV Specification Complete (DBook 6. 2. 1 and ETSI 202 184) Still in development (ETSI 102 796) IPR None known License fees still to be determined for Sony and Philips patents Receiver Conformance Testing Complete DTG Testing test suite In development Broadcaster control of content Yes – complete control No – does not restrict use of broadcast content Broadcast-only use (with no IP connection) Yes – but content is much larger so requires more capacity ITU-AIDB–ABU Regional Workshop – Hanoi – 23 -24 May 2011 ©Strategy & Technology, 2011 15

Strengthening Digital Broadcasting Experience Hybrid TV Business Models § Free to view – license fee funded e. g. BBC § § Free to view - advertising funded § § But need to protect content against piracy/theft But how to measure in a way that is acceptable to advertisers? Subscription / Pay § Need secure transactional model ITU-AIDB–ABU Regional Workshop – Hanoi – 23 -24 May 2011 ©Strategy & Technology, 2011 16

Strengthening Digital Broadcasting Experience Content Protection § § Content delivered over IP / public internet needs to be protected against piracy Content owners will not allow ‘in the clear’ distribution of content Tools such as 128 bit AES encryption of the transport stream, combined with secure key management are required Receiver devices must not store or redistribute streamed content ITU-AIDB–ABU Regional Workshop – Hanoi – 23 -24 May 2011 ©Strategy & Technology, 2011 17

Strengthening Digital Broadcasting Experience Advertising requirements § Advertising-funded business models require: § § Playlist support – delivering a list of commercials and programme content to a receiver that it plays back to back in sequence Tag commercials to optionally prevent ad-skipping Playback reporting – logging viewer playback to measure consumption and advertising views Possibility of personalised advertising on a per viewer basis ITU-AIDB–ABU Regional Workshop – Hanoi – 23 -24 May 2011 ©Strategy & Technology, 2011 18

Strengthening Digital Broadcasting Experience But what about the advertisers? § TV advertising sales are driven by ratings § On-demand viewing offers much greater accuracy § § § In most markets the independent TV ratings figures are trusted and set the ‘rate card’ TV advertisers want the same independent measurement for catch up TV (as they do for timeshifted PVR viewing) Also consider the impact if catch-up TV services shift viewers from broadcast to catch-up consumption. . . ITU-AIDB–ABU Regional Workshop – Hanoi – 23 -24 May 2011 ©Strategy & Technology, 2011 19

Strengthening Digital Broadcasting Experience Broadcaster Control of content display § § Broadcasters need to keep control of their content and how it is used Need to prevent third-parties using broadcasterowned content with their applications § § Could superimpose inappropriate advertising or associate other material with broadcast content Security models are needed to ensure that only authorised applications run and only connect to allowed application servers ITU-AIDB–ABU Regional Workshop – Hanoi – 23 -24 May 2011 ©Strategy & Technology, 2011 20

Strengthening Digital Broadcasting Experience MHEG-IC Security features § Always launch from broadcast § Signed applications § § Allowed server ‘White List’ delivered via broadcast carousel Security keys delivered using broadcast carousel to ensure receiver is connected to broadcast § Streamed AV content only – no storage or redistribution § Optional AES encryption of AV content § no embedded secrets in receiver, keys not available to MHEG applications ITU-AIDB–ABU Regional Workshop – Hanoi – 23 -24 May 2011 ©Strategy & Technology, 2011 21

Strengthening Digital Broadcasting Experience MHEG-IC Deployment § § Every UK free-to-air broadcast HD receiver (STB, PVR and i. DTV) now has an IP connection with MHEG Interaction Channel All New Zealand receivers will have MHEG-IC from mid-2011 Every such receiver will have free-to-air catch-up TV capability Core broadcaster on-demand commercial requirements have been met with this solution ITU-AIDB–ABU Regional Workshop – Hanoi – 23 -24 May 2011 ©Strategy & Technology, 2011 22

Strengthening Digital Broadcasting Experience Hbb. TV deployment § Pilot services from all German broadcasters § Test service underway in France § § § Holland, Czech and other European countries have announced they will adopt Hbb. TV specification Additional commercial requirements from French broadcasters have to be incorporated into the specification When conformance tests are developed then alll Hbb. TV receivers will have Connected TV capability ITU-AIDB–ABU Regional Workshop – Hanoi – 23 -24 May 2011 ©Strategy & Technology, 2011 23

Strengthening Digital Broadcasting Experience Summary § § § Connected TV is now mainstream and coming to a TV near you very soon! Business models are evolving, but primarily advertising funded at present At the current time, MHEG-5 is the most mature and market ready public standard to support Connected TV, and is already integrated into i. DTVs from all major manufacturers Hbb. TV is coming, but is still some way from being market ready Security and content protection are major business issue that have to be addressed ITU-AIDB–ABU Regional Workshop – Hanoi – 23 -24 May 2011 ©Strategy & Technology, 2011 24

Strengthening Digital Broadcasting Experience Thank you! Web sites: www. s-and-t. com Colin Prior Director of International Sales colin. prior@s-and-t. com ITU-AIDB–ABU Regional Workshop – Hanoi – 23 -24 May 2011 ©Strategy & Technology, 2011 25