Street to School David Schofield Group Head of
- Slides: 10
Street to School David Schofield Group Head of Corporate Responsibility, Aviva
Aviva
Street to School - Our ambition Aviva’s Street to School programmes around the world recognise that every child living or working on the street has a right to fulfil their potential. Together we will champion the needs of street children in our communities. We aim to help 500, 000 street children by 2015. EMPLOYEES: CAUSE: CUSTOMER & BRAND: INCREASE EMPLOYEE ENGAGEMENT THROUGH STREET TO SCHOOL PARTNER WITH EXPERTS TO RAISE AWARENESS OF THE ISSUE AND TO MAKE A LONG-TERM SUSTAINABLE DIFFERENCE DRIVE POSITIVE BRAND DIFFERENTIATION THROUGH STREET TO SCHOOL Employee engagement & participation Advocacy & best practice projects CRM & Leveraging in marketing and media
Street to School - Our footprint S 2 S Projects work around: Awareness and prevention – children helped to understand the dangers of the street and how to address the issues that drive them there Outreach – children contacted and connected with support services Health and wellbeing – children helped with heath and wellbeing Safe places – children helped to find a safe place to stay or return to a place of safety Education and training – children helped to access life skills, vocational or formal education or training. • Sri Lanka: • Singapore: Education villages Northlight School & Student Advisory Centres • Hong Kong: Boys and Girls Club Association of Hong Kong
Street to School - Progress
Street to School – Big Yellow Spotlight
Inaugural International Day for Street Children, 12 th April 2011
Street to School – We’ll focus on Aviva’s Street to School programmes around the world recognise that every child living or working on the street has a right to fulfil their potential. Together we will champion the needs of street children in our communities. EMPLOYEES: INCREASE EMPLOYEE ENGAGEMENT THROUGH STREET TO SCHOOL Engagement & participation driving pride EMPLOYEES: • Local and group wide activity that releases time, talent and resource (inc participation opportunities - volunteering, pro bono, giving & advocacy) to drive employee pride CAUSE: PARTNER WITH EXPERTS TO RAISE AWARENESS OF THE ISSUE AND TO MAKE A LONG-TERM SUSTAINABLE DIFFERENCE Advocacy & Leveraging inspirational practice PROGRAMS: • Robust to Inspirational activity, linked to advocacy, amplified and leveraged into policy / service design to create a multiplier effect • Capability & Capacity Build in the system ADVOCACY: • International Day of Street Child • Street Child Summit inc Children's Panel / Participatory Research • Continued Region/Market level Engagement • CSC partnership • UNHRC Study & other thought leading research • More Aviva prominence on platforms One Aviva – sharing insight & spreading pockets of excellence CUSTOMER & BRAND: DRIVE POSITIVE BRAND DIFFERENTIATION THROUGH STREET TO SCHOOL CRM & Leveraging for Brand & Corp Rep CUSTOMER: BRAND
Street to School - Learning in practice Our Challenge Tri sector collaboration across the ‘system’
The third leg of the stool. . . “Aviva is exploring innovative global partnerships – not just funding programmes on the ground, but using their marketing campaigns to become an advocate of child rights. Aviva’s commitment goes far beyond financial contributions. Embedding Street to School throughout the company’s business has the potential for significant global reach and impact. ” Douglas Rouse, director of corporate partnerships, Save the Children Aviva Child Safeguarding Code of Conduct Child Rights & Business Principals