Strategy Planning for Health Advocacy Essay 2 Lecture

Assessment 2 - Development of an advocacy strategy

Public Health Advocacy: Assessment Two Criteria

1. Critical analysis of previous advocacy work in related area.

2. Advocacy plan is developed that draws clearly on understanding of social determinants of

3. Appropriate communication strategies are proposed to maximise advocacy impact.

4. Strategic and tactical use of power to achieve advocacy aims

1. Strengths and weaknesses of similar advocacy work is discussed in terms of: a)

Problem Representation … Not as Conflict

Problem Representation but …as Human Rights Abuse

Community mobilization: organized marches, sitins, and demonstrations in Dakar, the capital, and in the

Organisational capacity Number of women’s associations joined to create a committee

Theory of Change Not explicit but many elements from Shiffman, Klugman, & Moyer present

Advocacy Tactics • Many for example mobilise the press • Raised funds • Marches

Gender inequality is the SD for injury to women

Theory of Change To achieve equality in land ownership need to change the law

3. Appropriate Communication Strategies • Internal and External Framing • Designed to educate and

4. Strategic and tactical use of power to achieve advocacy aims Strategic = Long

Strategic Power Building Membership Building Resources/Funds Building Organisational Capacity Building Organisational reputation Influencing Social

Tactical Power Deprive target of something they want (money, power, status) Offer to give

e. g. Organise protest against Xi Jinping

references • Baum, F. (2016). The new public health. Melbourne, Australia, Oxford University Press.

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Strategy Planning for Health Advocacy & Essay 2 Lecture 11

Assessment 2 - Development of an advocacy strategy

Public Health Advocacy: Assessment Two Criteria

1. Critical analysis of previous advocacy work in related area.

2. Advocacy plan is developed that draws clearly on understanding of social determinants of health, problem representation, and a coherent theory of change.

3. Appropriate communication strategies are proposed to maximise advocacy impact.

4. Strategic and tactical use of power to achieve advocacy aims

Now … Some Explanations

1. Strengths and weaknesses of similar advocacy work is discussed in terms of: a) Problem representation and goal choice (e. g. SDH) b) Community mobilization c) Organisational capacity d) Theory of Change e) Advocacy Tactics

Example Violence Against Women Senegal

Problem Representation … Not as Conflict

Problem Representation but …as Human Rights Abuse

Community mobilization: organized marches, sitins, and demonstrations in Dakar, the capital, and in the surrounding region

Organisational capacity Number of women’s associations joined to create a committee

Theory of Change Not explicit but many elements from Shiffman, Klugman, & Moyer present

Advocacy Tactics • Many for example mobilise the press • Raised funds • Marches

2. Advocacy plan is developed that draws clearly on understanding of social determinants of health, problem representation, and a coherent theory of change.

Gender inequality is the SD for injury to women

Problem is Women’s Rights

Theory of Change To achieve equality in land ownership need to change the law Use Shiffman, Moyer or Klugman emphasising POWER

3. Appropriate Communication Strategies • Internal and External Framing • Designed to educate and mobilise public • Designed to pressure decision maker

4. Strategic and tactical use of power to achieve advocacy aims Strategic = Long Term Tactical = Short term objective

Strategic Power Building Membership Building Resources/Funds Building Organisational Capacity Building Organisational reputation Influencing Social Norms and Institutions

Tactical Power Deprive target of something they want (money, power, status) Offer to give target something they desire Elect someone who supports your issues

e. g. Organise protest against Xi Jinping

references • Baum, F. (2016). The new public health. Melbourne, Australia, Oxford University Press. • Bobo, K. A. (2010). Organizing for social change : Midwest Academy manual for activists, Santa Ana, CA : The Forum Press. • Klugman, B. (2011). "Effective social justice advocacy: a theory-of-change framework for assessing progress. " Reproductive Health Matters 19(38): 146 -162. • Moyer, B. , et al. (2001). Doing Democracy: The MAP Model for Organizing Social Movements, New Society Publishers. • Shiffman, J. and S. Smith (2007). "Generation of political priority for global health initiatives: a framework and case study of maternal mortality. " The Lancet 370(9595): 1370 -1379.