STRATEGIC PLAN 2013 2017 OPERATIONAL ACTION POINTSWORKPLAN OVERARCHING

STRATEGIC PLAN 2013 -2017 OPERATIONAL ACTION POINTS/WORKPLAN

OVERARCHING GOAL Together, building a more just world economy

BROAD GOAL 1 To be recognized as the global membership body for Fair Trade Organizations seeking to empower groups of vulnerable craft producers, farmers and workers through trade

BROAD GOAL 2 To be a space where members connect with each other - to work together, to cooperate, collaborate and share innovative ideas and learning. To enable members to access tools and training to improve market access locally, regionally and internationally.

BROAD GOAL 3 To create a common voice that shouts loudly about Fair Trade and trade justice - and is heard. To have the leadership, capacity, resources and structures for good network governance which enable the WFTO to be dynamic, flexible and healthy.

1 MEMBERSHIP AND NETWORK

Strong global network based on regional and national networks, with clear membership criteria and fee structure

WFTO FT Guarantee System (credible and affordable) implemented including product label usage External certification of he system

WFTO Mark and Product Label promotion to grow recognition around the globe outline and promote FT values

2 COMMUNICATIONS

Online community platform for improved internal communication, global exchange, capacity building, market access support, shared learning and transparency

Provide platform for regional/country networks to discuss issues of common/specific concern

Hold global conferences and regional meetings

3 MARKET ACCESS AND MARKET DEVELOPMENT

WFTO Fair Trade System with label component as facilitator of market access

WFTO International Fair Trade Fair

WFTO membership representation at major international fairs

Market access and market development toolkit exchange

4 A common voice

Enhance WFTO´s ability to articulate in public space the true meaning of FT, critically to discuss & analyze relevant events & happenings and to challenge corporate business to "raise their game" thereby raising awareness of Fair Trade at all levels

World Fair Trade Day

Fair Trade towns with WFTO perspective

5 Good governance

Implement a realistic & democratic network structure, de-centralized & harmonized with good freeflow of information available to all members

Have efficient, effective, decisive & accountable leadership in place at all levels of the network supported by (a few) competent staff

Put a financially sustainable framework in place to support the implementation of plans

Thank you for your attention! 27