Strategic MediaObservation MediaPositioning Germany OilIndustry Without sportsponsoring stockmarket
Strategic Media-Observation Media-Positioning Germany Oil-Industry Without sport-sponsoring, stock-market listings a. s. o. July 2006 Detail Management Summary Continuous Monitoring of Opinion Leader Publications Content Analysis by I-M-A-G Schweiz Gmb. H International-Media-Analysis-Group, Frauenfeld, 08/11/2006 Copyright ã 2006 Page 1
AAA-Corp. and the Oil - Industry (6 Companies) Media-Positioning at Germany July 2006 Continuous Monitoring of Opinion Leader Publications „only“. AAA BBB CCC DDD EEE FFF Total Results Actual Month 947 16 415 9 Press-Clips TV-Clips incl. Articles to AAA-Corp. TV-Clips to AAA-Corp. Share of voice = 43, 8 Oil-Industry (Corporations: ) % Prev. Month = 37, 0 % Total Results cumulated 2006 Management Summary (Benchmarking) 5 614 Press-Clips 147 TV-Clips incl. 1 897 Articles to AAA-Corp. 41 TV-Clips to AAA-Corp. Share of voice = 33, 8 Content Analysis by I-M-A-G Schweiz Gmb. H International-Media-Analysis-Group, Frauenfeld, 08/11/2006 % Copyright ã 2006 Page 2
Oil-Industry: Number of Print-Articles (Basic Data) Oil-Industry (Corporations: ) AAA BBB CCC DDD EEE FFF Content Analysis by I-M-A-G Schweiz Gmb. H International-Media-Analysis-Group, Frauenfeld, 08/11/2006 Copyright ã 2006 Page 3
Oil-Industry: Print-Circulation in Mio. Issues (Basic Data) Oil-Industry (Corporations: ) AAA BBB CCC DDD EEE FFF Content Analysis by I-M-A-G Schweiz Gmb. H International-Media-Analysis-Group, Frauenfeld, 08/11/2006 Copyright ã 2006 Page 4
Oil-Industry: PR-Value (Print) in Tsd. Euro (Basic Data) Oil-Industry (Corporations: ) AAA BBB CCC DDD EEE FFF Content Analysis by I-M-A-G Schweiz Gmb. H International-Media-Analysis-Group, Frauenfeld, 08/11/2006 Copyright ã 2006 Page 5
Oil-Industry: Number of TV-Articles (Basic Data) Oil-Industry (Corporations: ) AAA BBB CCC DDD EEE FFF Content Analysis by I-M-A-G Schweiz Gmb. H International-Media-Analysis-Group, Frauenfeld, 08/11/2006 Copyright ã 2006 Page 6
Time Frame: July 2006 Oil-Industry: Number of Articles per Media-Areas Print Television Radio Online-Media / Internet Press-Agencies Content Analysis by I-M-A-G Schweiz Gmb. H International-Media-Analysis-Group, Frauenfeld, 08/11/2006 Copyright ã 2006 Page 7
Time Frame: January - July 2006 Oil-Industry: Number of Articles and Circulation (Mio. ) and TV und Mio. Contacts (Cumulated) Legend Number of Articles Circulation (Mio. ) Number of TV-Clips Mio. Contacts Content Analysis by I-M-A-G Schweiz Gmb. H International-Media-Analysis-Group, Frauenfeld, 08/11/2006 Copyright ã 2006 Page 8
Time Frame: January - July 2006 Oil-Industry: Attention- and Image-Factor (Cumulated) Target-Area Positive media-resonance results get a value between 0, 9 and 1, 1 Very positive results reaching 1, 1 and above Content Analysis by I-M-A-G Schweiz Gmb. H International-Media-Analysis-Group, Frauenfeld, 08/11/2006 Copyright ã 2006 Page 9
Time Frame: January - July 2006 Oil-Industry: Communication-Factor (Cumulated) Target-Area Positive media-resonance results get a value between 0, 9 and 1, 1 Very positive results reaching 1, 1 and above Remarks (*) Communication-Factor is not calculated if the number of articles per month are very low. Content Analysis by I-M-A-G Schweiz Gmb. H International-Media-Analysis-Group, Frauenfeld, 08/11/2006 Copyright ã 2006 Page 10
Time Frame: January - July 2006 Oil-Industry: Communication-Factor (Cumulated) Target-Area Positive media-resonance results get a value between 0, 9 and 1, 1 Very positive results reaching 1, 1 and above Remarks (*) Communication-Factor is not calculated if the number of articles per month are very low. Content Analysis by I-M-A-G Schweiz Gmb. H International-Media-Analysis-Group, Frauenfeld, 08/11/2006 Copyright ã 2006 Page 11
Time Frame: July 2006 Oil-Industry: Number of Articles and Image (Total reporting) Legend Positive Neutral Critical Content Analysis by I-M-A-G Schweiz Gmb. H International-Media-Analysis-Group, Frauenfeld, 08/11/2006 Copyright ã 2006 Page 12
Time Frame: July 2006 Oil-Industry: PR-Value per Image Legend Positive Neutral Critical Remarks PR-Value based on statistical Ad-Value (AV) and additional criteria like: - attentions-factor - media range - image-factor a. s. o. PR-Value: Influence on Image-Factor and AV Very positive Positive Neutral Critical Negativ Content Analysis by I-M-A-G Schweiz Gmb. H International-Media-Analysis-Group, Frauenfeld, 08/11/2006 Copyright ã 2006 Page 13 x 1, 5 x 1, 3 x 1, 0 x -2, 0
Time Frame: July 2006 Oil-Industry: Percentage and Articles per Region Legend International Media National Media Regional Media Content Analysis by I-M-A-G Schweiz Gmb. H International-Media-Analysis-Group, Frauenfeld, 08/11/2006 Copyright ã 2006 Page 14
Time Frame: July 2006 Oil-Industry: Self-initiated Articles per Month Legend outside-initiated self-initiated (w/o P. R. ) self-initiated (only P. R. ) P. R. = Press-Kit Content Analysis by I-M-A-G Schweiz Gmb. H International-Media-Analysis-Group, Frauenfeld, 08/11/2006 Copyright ã 2006 Page 15
Time Frame: July 2006 Oil-Industry: Percentage of Articles per Subject Others PR / Marketing Emissions / climate Gasoline-Stations Renewable Energies Products Environment Gasoline- / Oil-Prices Global: Finance Corporate Affairs International Corporate Affairs Germany Content Analysis by I-M-A-G Schweiz Gmb. H International-Media-Analysis-Group, Frauenfeld, 08/11/2006 Copyright ã 2006 Page 16
Time Frame: July 2006 Oil-Industry: Number of Articles per Subject (Basis) Content Analysis by I-M-A-G Schweiz Gmb. H International-Media-Analysis-Group, Frauenfeld, 08/11/2006 Copyright ã 2006 Page 17
Time Frame: July 2006 Oil-Industry (Overview): Number of Articles and the Percentage of most important Media-Activities per actual Month Legend Positive Neutral Critical Remarks Top-Activities without clips about stock-market a. s. o. Content Analysis by I-M-A-G Schweiz Gmb. H International-Media-Analysis-Group, Frauenfeld, 08/11/2006 Copyright ã 2006 Page 18
Time Frame: January - July 2006 Oil-Industry (Overview): Number of Articles and the Percentage of most important Media-Activities per Time-Frame Legend Positive Neutral Critical Remarks Top-Activities without clips about stock-market a. s. o. Content Analysis by I-M-A-G Schweiz Gmb. H International-Media-Analysis-Group, Frauenfeld, 08/11/2006 Copyright ã 2006 Page 19
Time Frame: July 2006 AAA-Corp. : Number of Articles per Topic Legend Positive Neutral Critical Remarks Top-Activities without clips about stock-market a. s. o. Content Analysis by I-M-A-G Schweiz Gmb. H International-Media-Analysis-Group, Frauenfeld, 08/11/2006 Copyright ã 2006 Page 20
Time Frame: July 2006 BBB-Corp. : Number of Articles per Topic Legend Positive Neutral Critical Remarks Top-Activities without clips about stock-market a. s. o. Content Analysis by I-M-A-G Schweiz Gmb. H International-Media-Analysis-Group, Frauenfeld, 08/11/2006 Copyright ã 2006 Page 21
Time Frame: July 2006 CCC-Corp. : Number of Articles per Topic Legend Positive Neutral Critical Remarks Top-Activities without clips about stock-market a. s. o. Content Analysis by I-M-A-G Schweiz Gmb. H International-Media-Analysis-Group, Frauenfeld, 08/11/2006 Copyright ã 2006 Page 22
Time Frame: July 2006 DDD-Corp. : Number of Articles per Topic Legend Positive Neutral Critical Remarks Top-Activities without clips about stock-market a. s. o. Content Analysis by I-M-A-G Schweiz Gmb. H International-Media-Analysis-Group, Frauenfeld, 08/11/2006 Copyright ã 2006 Page 23
Time Frame: July 2006 EEE-Corp. : Number of Articles per Topic Legend Positive Neutral Critical Remarks Top-Activities without clips about stock-market a. s. o. Content Analysis by I-M-A-G Schweiz Gmb. H International-Media-Analysis-Group, Frauenfeld, 08/11/2006 Copyright ã 2006 Page 24
Time Frame: July 2006 FFF-Corp. : Number of Articles per Topic Legend Positive Neutral Critical Remarks Top-Activities without clips about stock-market a. s. o. Content Analysis by I-M-A-G Schweiz Gmb. H International-Media-Analysis-Group, Frauenfeld, 08/11/2006 Copyright ã 2006 Page 25
Oil-Industry: Oil-Industry (Corporations: ) AAA BBB CCC DDD EEE FFF Appendix Media-Sample (German Opinion-Leader) Content Analysis by I-M-A-G Schweiz Gmb. H International-Media-Analysis-Group, Frauenfeld, 08/11/2006 Copyright ã 2006 Page 26
Oil-Industry: Media-Sample (Opinion-Leader) Media-Sample (opinion leader) of Oil-Industry Content Analysis by I-M-A-G Schweiz Gmb. H International-Media-Analysis-Group, Frauenfeld, 08/11/2006 Copyright ã 2006 Page 27
Oil-Industry: Media-Sample (Opinion-Leader) Media-Sample (opinion leader) of Oil-Industry Content Analysis by I-M-A-G Schweiz Gmb. H International-Media-Analysis-Group, Frauenfeld, 08/11/2006 Copyright ã 2006 Page 28
Oil-Industry: Media-Sample (Opinion-Leader) Media-Sample (opinion leader) of Oil-Industry Content Analysis by I-M-A-G Schweiz Gmb. H International-Media-Analysis-Group, Frauenfeld, 08/11/2006 Copyright ã 2006 Page 29
Oil-Industry: Media-Sample (Opinion-Leader) Media-Sample (opinion leader) of Oil-Industry Content Analysis by I-M-A-G Schweiz Gmb. H International-Media-Analysis-Group, Frauenfeld, 08/11/2006 Copyright ã 2006 Page 30
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