Strategic Management Strat Sim Company B By Olivia

Strategic Management Strat. Sim Company “B” By Olivia Ortega, Jennifer Kakacek, Nikole Ellison and Jordan Truchan

The “Buzzy” Sports car Hold 100% of the market still Marketed to high income, and singles MSRP $35, 652

The “Beaut” Luxury Car We currently hold ? % of the market Marketed toward high income and enterprisers MSRP $33083

The “Bachelor” AEV We currently hold 100% of the market Marketed towards eco-conscious consumers and value seekers MSRP $28380

Scorecard Strategy Map Strategic Objectives Performance Measures Initiatives Financial • Increase Net Income • Increase Stock Sales • Increase Sales • Increase shareholder value • Net Sales • Increase Sales • Stock Issue/Purchase through Marketing and (%) Production • Increase Stock Sales Competition • Increase Market Share • Dominate markets • Increase Market Share • Focus on New Product and Upgrades • Market Share ($ and • Advertise New %) Product and Upgrades • Change in Sales/New to Vehicles Product Internal Process • Increase R&D • Increase Advertising • Improve Car Ratings • Increase Advertising of Products • Car Ratings (#) • Promotion and Advertising ($) • Increase Upgrades • Increase Advertising Learning and Growth • New Product Focus • R&D on New Product • R&D Expenditures ($) • Increase Spending on R&D

Scorecard Strategy Map Strategic Objectives Performance Measures Quantitative Financial • Increase Net Income • Increase Stock Sales • Increase Sales • Increase shareholder value • Net Sales • Increase by 8% • Stock Issue/Purchase • Increase by 6% (%) Competition • Increase Market Share • Dominate markets • Increase Market Share • Focus on New Product and Upgrades • Market Share ($ and • Increase by 10% %) • Increase by 8% • Change in Sales/New Product Internal Process • Increase R&D • Increase Advertising • Improve Car Ratings • Increase Advertising of Products • Car Ratings (#) • Promotion and Advertising ($) • All ratings above 4 • $140 Million on Advertising Learning and Growth • New Product Focus • R&D on New Product • R&D Expenditures ($) • $10 Million in R&D (20 Surveys)

Margins Vehicle Per Unit Revenue Per Unit COGS Per Unit Margin Pct. Adv Promo Per Unit Contrib. Pct. Bachelor $28380 $22716 $5664 20% $703 $4961 17% Beaut $33083 $28135 $4948 15% $465 $4484 14% Boffo NA NA Buzzy $31374 $20553 $10821 34% $1414 $9407 30% Total $30252 $24497 $5755 19% $679 $5076 17%

Net Income

Stock Price

Market Share

END !!!!!!! Cocktails anyone?