Strategic management Lessen 5 2 Internal analysis Value

Strategic management Lessen 5 -2 Internal analysis Value Chain Analysis

Value Chain Analysis Value Chain A perspective in which business is seen as a chain of activities that transforms inputs into outputs that customers value.

Value Chain Analysis Value Chain analysis An analysis that attempts to understand how a business creates customer value by examining the contribution of different activities within the business to that value.

Value Chain Analysis Value Chain analysis It divides(sometimes called disaggregates) the business into sets of activities that occur within the business, starting with the inputs a firm receives and finishing with the firm’s products and after-sales services to customers.

Value Chain Analysis The Value Chain Human resource management Research, technology, and systems development n rgi Ma Inbound logistic Operations Outbound logistic Marketing and Sales Primary Activities Services rgin Procurement Ma Supporting Activities General administration

Value Chain Analysis Value Chain analysis Support activities: The activities in a firm of that assist the firm as a whole by providing infrastructure or inputs that allow the primary activities to take place on an ongoing basis.

Value Chain Analysis Conducting a Value Chain analysis 1. Identify activities 2. Allocate costs 3. Identify the activities that differentiate the firm 4. Examine the value chain