Strategic Management by Natthawatana Nippagagorn DMS 03072001 Excellence
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���� (David: 1997) ����������� n ������ (Strategy Formulation) n ���������� (Strategy Implementation) n ���������� (Strategy Evaluation) 2 03/07/2001 Excellence Training Institution
����������� 3 ������ -. n ����������� (Strategic Analysis) n �������� (Strategy Formulation) n ����������� (Strategy Implementation and Control) 3 03/07/2001 Excellence Training Institution
�������� n ����������� (Accelerating rates of Change) n ���������� (Increasing Competition) n ���������� (Globalization of Business) n ����������� (Technological Change) n 4 ����������� 03/07/2001 (Changing Nature of the Work Force) Excellence Training Institution
�������� (��� ( n n ��������� (Resource Shortages) ������������ (Transition from Industrial to Knowledge Society) n ������������ (Unstable Economic and Market Conditions) n ������������ (Increasing Demands of Constituents) n 5 ������������ (Complexity of the Strategic Management Environment) 03/07/2001 Excellence Training Institution
21 th-century Business Direction 1. 2. 3. 4. 6 Globalization The Maze of Information Management The Way of Technology Change and More Change 03/07/2001 Excellence Training Institution
Excellence in an Organization n n 7 Network Excellence Technology Excellence People Excellence Service Excellence 03/07/2001 Excellence Training Institution
�������� ��� n ������������ (Improved Communication) n n �������� (Great Productivity) ������������ (Increased Understanding) n ������������ (More Effective Strategies) n ����������� (Enhanced Commitment) n 9 n ������� (Higher Productivity) ��������� 03/07/2001 Training Institution ���������� (Allow Firm to. Excellence Influence,
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������� ( Mission Statement ) n �������� )Whom do we exist? ) n �������� )Why the organization exist? ) 38 03/07/2001 Excellence Training Institution
SMART Specific n Measurable n Achievement n Realistic n Time Frame n 42 ������������ ������ 03/07/2001 Excellence Training Institution
�������� n n n 45 �������� ����� , ����������� , ����������� (External Opportunities and Threats) ����������� (Internal Strengths and Weaknesses) 03/07/2001 Excellence Training Institution
������� (Strategic Analysis) ��. ���� �� ����� , DMS. 03/07/2001 Excellence Training Institution
�������� n 47 ������������������� (External Environment) �������� (Internal Environment) ���������� (Industry Environment) ���������� ����� 03/07/2001 Excellence Training Institution
������������� (Economic Environment) n ���������� (Social Environment) n ���������� (Cultural Environment) n ���������� (Demographical Environment) n 49 03/07/2001 Excellence Training Institution
�������� )��� ( ���������� (Legal Environment) n ��������� (Governmental Environment) n ���������� (Technological Environment) n ���������� (Competitive 50 Trends) n 03/07/2001 Excellence Training Institution
The Five Forces Model of Competition n n 51 ������������ (��������� , ������������ ( (Rivalry among Existing Firms: Price Competition, Product Innovation, Product Differentiation) ���������� (New Entrants) ��������� (Substitutes) ������������ (Bargaining Power of Suppliers) 03/07/2001 Excellence Training Institution
External Factor Evaluation (EFE) Matrix ��������� (Critical External Factors) ���������� n ������� (Weight) ��������� 0. 0 – 1. 0 ���� 0. 0 ��������� 52 ���� 1. 0 n 03/07/2001 Excellence Training Institution
�������� n n 56 n ���������� (Administrative Factor) ����������������� (Production & Operation Factor) ��������� (Financial Factor) ��������� (Marketing Factor) ����������� (Human 03/07/2001 Excellence Training Institution
�������� (��� ) n n n 57 ����������� (Research & Development Factor) ���������� (Purchasing Factor) ����������� (Location Factor) ���������� (Reputation Factor) ��������� 03/07/2001 (Information Excellence Training Institution
�������� IFE ��� EFE Matrix 1. 0 1. 5 1 60 2. 5 2 3. 5 3 03/07/2001 4. 0 4 Excellence Training Institution
The Competitive Profile Matrix. CPM n 61 ����������� ��������������������� 03/07/2001 Excellence Training Institution
����� TOWS Matrix 03/07/2001 Excellence Training Institution
��������� (Grand Strategies) n ������� (Growth) n ������ (Stable) n ������� (Retrenchment) 63 03/07/2001 Excellence Training Institution
�������� (Strategic Implementation) Natthawatana Nippagagorn, DMS. 03/07/2001 Excellence Training Institution
The Mc. Kinsey 7 S framework ����� (Structure) ������� (Strategy) (Systems) ������ (Shared Value) ��������� (Skills) (Style) ������� (Staff) 67 03/07/2001 Excellence Training Institution
What is Control? n n 69 Control is “the process through which managers assure that actual activities conform to planned activities” Control is “a systematic effort to set a performance standards with planning objectives, to design information feedback systems, to compare actual performance with these predetermined standards, to determine whethere any deviations and to measure their significance, and to take any action required to assure that all corporate resources are being used in the most effective and efficient way possible in achieving corporate objectives. ” 03/07/2001 Excellence Training Institution
Basic steps in the control process Establish Standards and Methods of Measuring Performance Measure Performance Does Performance Match the Standards? No Take Corrective Action Yes Do Nothing 70 03/07/2001 Excellence Training Institution
�������� n ��������� (Establishment of standards) n ����������� (Measurement of Performance) n ������� (Comparison of performance with standard) n ��������� (Taking corrective action) 71 03/07/2001 Excellence Training Institution
Excellence Training Institution n n 72 Office: 0 -2880 -8296 Mobile: 0 -9130 -0580 E-mail address: natdms@thaimail. com natdms@yahoo. com 03/07/2001 Excellence Training Institution
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