Strategic Manageme nt 3 0 BA 655 Dr

Strategic Manageme nt 3. 0 BA 655 Dr. Ed Forrest Oct 5 * 2016

… is first number which the meaning "all" was given…The power of three is universal … …. is the number of time: • Past- Present- Future • Beginning- Middle- End

• • • ~ 3 Waves of Civilization 3 Industrial Re-Configurations (based on 3 Defining Factors) 3 Iterations of the Internet 3 Eras of Computing 3 Impacts on Strategic Management 3 Marketing Mind-Sets ………. . . 3 POINTS

3 POINTS! e r a e W G N I N N GI E B of E L ! D D D I N M E in the e of th 2010 2016 2020

We are Entering an Era wherein our Machines Interact* Understand* Reason * Learn NAO robot becomes self aware… (<2’)

We have been here before • 1 st Wave ~8000 BC Hunter Gatherer To Agricultural Age • 2 nd Wave ~1750’s Agricultural Age To Industrial Age

Toffler's Waves Agricultural Industrial Technological Land Capital Data Man-imal Fossil Bio-Technology. . . Widgets Electromechanical Digital/Genetic Production. . . . Crafted/Self Use Mass/Exchange Prosumptive Distribution. . . Restricted Mass Specialized Marketing 1: 1/ Barter Product-centric Consumer-Centric Info. Sphere Interpersonal Mass-Mediated Interactive Spiritual Contractual Mutual/Networked Indiv. /Partnership Corporation/Bureaucratic Conglomerate/Ad Hoc Extended Nuclear Expanded Elitist In Mass/Standardized Specialized/Life-Long Power. Sphere Inherent Elected Semi-direct Psycho. Sphere Inherited Divided Self Defined/Discovered Key Commodity Techno. Sphere Energy. . . . Communication Socio. Sphere Relationships Business Family. . . Education Authority. . . Identity. . . .

1 st Wave 2 nd Wave 3 rd Wave KEY COMMODITY LAND • Basis of economy • Life organized ‘round village • Economy Decentralized • Every village produce most of its necessities CAPITAL • Like land- a zero sum commodity* • Necessary for control of Production-Labor & Raw materials Information Uniquely different from previous key commodities

What’s so different about information? • Expandable- infinity expansive commodity • Transportable- geography no longer matters • Compressible- can be summarized, encoded • *Sharable- Value increases when shared

We have NOT been here before • 1 st Wave ~8000 BC Hunter • Gatherer To Agricultural Age 2 nd Wave ~1750’s Agricultural Age To Industrial Age

You are about to experience 10, 000 years of change In next 40 years

Law of Accelerating Returns Technological Progress is Exponential

If it’s Exponential it’s Predictable

Ray Kurzweil-The Accelerating Future Aug. 2016 (1 -~15’)

Industrial- to- Information Age s n 3 Revolutions o i t a r u g i f n o Re-C 3 Key Defining Dimensions Communication- Energy- Transportation – Simultaneously converge to Define a Socio-Economic Paradigm Excerpts from The Third Industrial Revolution: How Lateral Power is Transforming Energy, the Economy and the World By Jeremy Rifkin (Published by Palgrave Macmillan, 2011)

Predominant means to Manage, Power & Move Resources KEY RESOURCE 1 st Industrial Revolution: 1750 -1890’s 2 nd Industrial Revolution: 1900 -1990’s 3 rd Industrial Revolution: 2000 -- ENERGY Steampowered Coal-fired Electricity & Oil Renewables Smart Grid COMMUNICATION Telegraph & Print TRANSPORT Rail Telephone and emergence of Mass Media. . print & electronic… Radio & TV Internal Combustible Engine based Internet based Smart Phones, Tablets, TVs Autonomous, GPS-Io. T guided vehicles

Jeremy Rifkin at CGC 15: “The Zero Marginal Cost Society” (Published 2014) (2: 30 -17’)

Moving to 3 rd Iteration of the Internet Web 1. 0 connect every file/page … web of information connections Web 2. 0 connect everybody web of people connections Web 3. 0 connect every thing… Internet of Things

Big Data Analytics: The Revolution Has Just Begun @6: 26

BC AC

(@1: 07: 30 - 28’) The World of Watson : Dr. John Kelly- Sr. VP- IBM (May 2015)

IBM Watson: How it Works (L= ~8’)

3 Impacts on Strategic Management 3. 0 1) Data Discovery, Exploration & Analysis 2) Decision- Making Augmentation 3) Enhanced Customer Engagement

Enhance & Expand Information Discovery & Exploration Analyze millions of documents (reading 800 M/second) > Across multiple databases > written in multiple languages > In multiple modes—numerical, text, image, audio, video, speech….

EXPLORE- DISCOVER Text Mining * Triples * RDF (@16: 37)

Expand & Scale Expertise > Draw on wide range of facts, opinions & accumulated knowledge. . > Surface evidence, risks , tradeoffs hidden in data to enable better/faster decision making….

DECISION - MAKING Analyze * Assist * Augment Watson Trade-Off Analytics (~3’)

Watson Launch Jan. 2014* Med App (@42 -52’)

Cognitive Immersion Environments (@13: 00~15)

Enhance Customer Engagement > Cognitive Computing fundamentally transforms nature & depth of Customer Service & Relationship Management > Engage individuals – personally & Psychologically– whenever. . Wherever however they chose. .

CUSTOMER ENGAGEMENT Enhance & Scale * Nature & Depth Watson Engagement Advisor (~2’) Connie (~2’)

Watson Virtual Agent (~3’)

Infuse Products & Services with Intelligence Embed interactive, conversational, Q&A, Dialog services to engage / assist & heighten customer experience

PSFK Future of Retail 2016 SF: How IBM Watson Powers Cognitive Retail

WAYBLAZER

& This Just In!

Management Reorientation: The Marketing Concept Focus on Consumer – Not product Focus on Long –Term Relationships Not Shortterm Sales

3 Marketing Mentalities

The New Era of Management & Marketing Demands Cognitive Computing Literacy = Awareness & Application of Pre-requisite set of Data Mgt. & Customer Engagement Tools • BLUEMIX-- Legos of Cognition

Cognitive Building Blocks: Using Watson API’s (@2: 16 -5: 30) Watson Developer Cloud- Use language, vision, speech and data insight APIs to add cognitive functionality to your application or service…. Starter Kits

How to Use Cognitive Technology to Disrupt Your Industry (@7. 27)

Little Billy Buttons’ Pizza Order Chat- Bot (@2: 12…. . @11)

What will you do with Watson

WATSON TED TALK Video Clip Finder: @ http: //watson. ted. com/welcome Watson--ingested about 2, 000 TED Talks. . . and organized…on the content of the lectures. … maps …by topics & insights about the speakers …ask Watson any question …Within seconds…receive an answer in the form of relevant clips from the talks.