Strategic Formulation Stakeholder Analysis 1 Strategic Formulation Stakeholders

Strategic Formulation Stakeholder Analysis 1

Strategic Formulation Stakeholders Can be defined as: “any person or party that can affect or be affected by the activities & policies of an organisation” David Campbell et al Business Strategy 2

Model for Examining Stakeholder Power High Avoid Annoying Consult & Involve Extent of Power Low Least Important Low Inform High Inclination to use Power 3

Strategic Formulation Environmental Auditing Covers: n PESTLE n Porters 5 -Forces. 4

Strategic Formulation PESTLE n n n Political Economic Social Technological Legal Environmental 5

Strategic Formulation Porters 5 Forces 6

Strategic Formulation n Strategic Positioning What are our relative strengths and weaknesses? How do consumers see our product? What is our image? What is our competitive advantage? 7

Strategic Formulation n Strategic Positioning Who are our customers? Are we emphasizing the right benefit mix to the right people? Can we target our product to other markets by emphasizing other benefits? 8

Strategic Formulation n Growth Strategies Mergers & Acquisitions (horizontal, vertical, backwards, forwards & conglomerate). n Take-overs – (hostile & friendly) 9

Strategic Formulation Ansoff Product / Market Matrix 10

Strategic Formulation Product Life Cycle 11

Strategic Formulation n n The Organisational Audit Benchmarking SWOT Value Chain Analysis Scenario Planning Demographics 12

Strategic Formulation Benchmarking n "Benchmarking is simply about making comparisons with other organisations and then learning the lessons that those comparisons throw up". Source: The European Benchmarking Code of Conduct. 13

Strategic Formulation n Benchmarking "Benchmarking is the continuous process of measuring products, services and practices against the toughest competitors or those companies recognised as industry leaders (best in class)". Source: The Xerox Corporation. 14

Strategic Formulation S. W. O. T. 15

Strategic Formulation Value Chain Analysis 16

Strategic Formulation Scenario Planning 17

Strategic Formulation Scenario Planning Scenario planning is a discipline for rediscovering the original entrepreneurial power of creative foresight in contexts of accelerated change, greater complexity, and genuine uncertainty. Pierre Wack, Royal Dutch/Shell, 1984 18

Strategic Formulation Demographic Influences. Demographical and social grade definitions enable the classification and measurement of people of different social grade and income and earnings levels, for market research, targeting, social commentary, lifestyle statistics, and statistical research and analysis. 19