Strategic Cooperation between CentralAmerica Taiwan Kim Hsieh Project

Strategic Cooperation between Central-America & Taiwan Kim Hsieh Project Manager, The Strategic Marketing Department, TAITRA

Agenda 1. Introduction of TAITRA 2. How to do business in Taiwan 3. Taiwan, the gateway to Asia 4. Take advantage of “ECFA” to enter China Market

1. Introduction of TAITRA About TAITRA: n The foremost non-profit promoter of trade in Taiwan; in operation since 1970. n Collaborate closely with the government of Taiwan to promote international trade. n Acting as a well-coordinated promoter of trade and serving as an information network with over 1, 200 trained specialists worldwide. n Promote business alliances and connect international firms with Taiwanese partners.

Core Services of Strategic Marketing Department (1) Marketing Worldwide: Help the Taiwanese Food Industry enter into overseas markets, and organize Taiwanese companies to attend Int’l food trade fairs.

Int’l Food Trade Fairs We Attend: Emerging Market: - GULFOOD 2012 (Dubai) - Food & Hotel Indonesia (Jakarta) - FHM 2011(Malaysia) China: - The Cross-Strait Fair for Economy and Trade (Fuzhou) - Northeast Asia Expo (Jilin) - China-Eurasia Expo 2012 (Urumchi) - FHC 2012 (Shanghai) - China Yiwu Int’l Forest Products Fair (Yiwu) Developed Market: - FOODEX (Tokyo) - SEOUL FOOD (Seoul) - HOFEX (Hong Kong) - FHA Show(Singapore) - SILA (Paris)

Core Services of Strategic Marketing Department (2) Organize Taiwan Trade Fairs in China: Beijing 11 22 -11/25 Liaoning (Dalian) 8/31 -9/3 c Tientsin 7/5 -7/8 Shantung (Qingdao) 10/11 -10/14 Jiangsu (Nanking) 9/20 -9/23 Sichuan (Chengdu) Shanghai 4/5 -4/8 6/7 -6/10 Chungking 11/14 -11/17 Guangxi(Nanning) 4/28 -5/1

Core Services of Strategic Marketing Department (3) Organize One-on-One Trade Meetings to additional cities after trade fairs. (4) Currently working on channel marketing in Malaysia, India, Korea, China, HK, Japan, Canada to develop B 2 C Market.

Core Services of Strategic Marketing Department (5) Different campaigns for Taiwanese food industry in China: set up “Taiwanese Food Square” and arrange “Taiwan Food Festivals” in local supermarkets.

Core Services of TAITRA (6) Coordinate Procurement Meetings: - 2012 Summer Food Sourcing in Taiwan (in June) - 2012 Autumn Food Sourcing in Taiwan (in November)

Core Services of TAITRA (7) Help companies improve mage and packaging design.

2. How to do business in Taiwan (1) Characteristics of Taiwanese Market (2) Top 10 products imported from Central. America? (3) How to locate Taiwan Trade Partners?

(1) Characteristics of the Taiwanese Market Mature Diversified Open Wealthy

(2) Top 10 products imported from Central-America in 2011 Unit: USD Products Value Sugar 96, 321, 613 Recycled Iron 84, 868, 682 Meats 24, 101, 060 Sea Food 22, 667, 766 Coffee 13, 288, 160 Recycled Cardboard 6, 697, 350 Recycled Hardware - aluminum 6, 467, 994 Tobacco 3, 257, 254 Texture 1, 725, 621 Recycled Electric Wire/Cable 1, 417, 393

Import Value from Central-America in 2010 & 2011 Unit: USD Year 2010 2011 Growth Rate(%) Total 1, 454, 444, 286 1, 604, 126, 962 10. 29% Source: Bureau of Foreign Trade

(3) Locating Taiwan Partners n Register at www. taiwantrade. com. tw n Take advantages of these “Taiwan Trade Shows” n Benefiting by CATO’s services n Profit from the support offered by the local Taiwanese (ROC) Embassy

Int’l Trade Shows in Taiwan TIMTO Taipei Cycle COMPUTEX Taipei AMPA Auto. Tronics FOOD Taipei Photovoltaic TITAS MEDIPHAR TIFL Motorcycle Taiwan Food. Tech Giftionery LEISURE Taiwan Sen. CARE Tai. SPO Display Taiwan Taipei PACK Computer Applications TADTE Taipei In Style Invention Show TAITRONICS Taiwan RFID TIGIS Broadband Taiwan Exco Taiwan MTduo TAIPEIPLAS Robotaiwan

3. Taiwan, the Gateway to Asia Strategic Location - Air Strategic Location - Sea The State of Intent

Strategic Location - Air International (Direct/Indirect Flights from Taipei) London Amsterdam 16 Hours Luxembourg New York Chicago Vancouver Seattle 8 Hours Rome 4 Hours Beijing Nanjing Shanghai Xiamen Guangzhou Frankfurt 2 Hours TAIPEI Seoul Tokyo Hong Kong Honolulu Ho Chi Minh City Bangkok Delhi Abu Dhabi Source: TAITRA San Francisco Los Angeles Singapore Sydney Auckland Int’l Airports Direct Flight Indirect Flight Cross-Straight Direct Flight

Strategic Location - Sea Nordic 30 Days W. Europe 35 -38 Days Canada 30 -33 Days Japan 7 Days S. Europe 30 -35 Days Middle East 20 -25 Days Source: TAITRA US E. Coast 25 -30 Days El Salvador 35 -40 Days S. Asia 7 Days S. & E. Africa 28 -32 Days US W. Coast 15 Days Australia 15 -20 Days Argentina 35 Days

The State of Intent Sighed by United States and Foreign Commercial Service(USFCS) and TAITRA on Oct. 31, 2012. Encourage US enterprises take Taiwan as a hub to enter Asia Pacific and China Market. US enterprises can take advantage of “ECFA”.

4. Take advantage of “ECFA” to enter China Market Taiwanese companies in Asia Cross-Strait Direct Transportation Economic Co-operation Framework Agreements

Taiwanese Companies in Asia • • China more than 60, 000 Thailand around 5, 000 Vietnam 2, 000 Malaysia 1, 700 Indonesia 1, 200 Philippines 900 India 70

Cross-Strait Direct Transportation *Cross-Straits Direct Links Starts from 2008 Source: Ministry of Transportation & Communications 交通部 Source: Market Research Department, TAITRA

Economic Co-operation Framework Agreements (ECFA) China open – Early Harvest Lists Taiwan open – Early Harvest Lists Main Category Sub-Category No. Petrochemicals Basic materials, Plastic materials, etc 90 Petrochemicals Basic materials, Plastic materials, etc 42 Up- to Down-Stream textiles , Shoes, etc 136 Textiles Up- to Down-Stream textiles, etc 22 69 Textiles Machinery Tooling machinery, other machinery & parts, etc 116 Machinery Industrial machinery, other machinery & parts, etc Transport Equipment Auto parts, Bicycles & parts, etc 50 Transport Equipment Bicycles & parts, Baby carriages & parts, etc 17 Metals, Medical equip. , Glasses, etc 147 Others Chemicals, Metal products, Rubbers, etc 118 Orchids, Bananas, Oranges, Tea, etc 18 Agriculture N/A Others Agriculture Total 557 Source: Market Research Department, TAITRA Total 268

Thank you for your attention!