Strategic Communications Plan By Ebony Valentine Objectives Increase

Strategic Communications Plan By: Ebony Valentine

Objectives ■ Increase Membership ■ Connect with Communication Studies Majors ■ Create New Programs

Key publics ■ Communication Studies Majors ■ Bloomsburg University Students ■ Professors ■ Alumni ■ News Media ■ Community

■ Emails Recommended tactics ■ Posters ■ NCASC Promotion Tables ■ Newspaper ■ Twitter

Timetable Month Activity/Description January 2018 Classes resume for the Spring Semester, opportunity to increase membership February 2018 Valentine’s Day Bake-sale, another way to increase awareness of the club and increase membership March 2018 Communication’s Day, bring awareness of the club and to increase membership April 2018 Relay for Life, bring awareness, community service opportunities, increase membership May 2018 End of the semester, reflect on the semester, prepare ideas for upcoming Fall Semester August 2018 Put new plans into action, bring awareness and increase membership

Message Matrix Public Key Message 1 Key Message 2 Key message 3 Communications Studies Students Networking Opportunities Internships Job Opportunities Bloomsburg University Students Networking Opportunities Internships Job Opportunities Professors Networking Opportunities Awareness Job Opportunities Alumni Fundraising Networking Opportunities Job Opportunities Community Fundraising Networking Awareness