Strategic Communications Lionel Foster URBAN INSTITUTE URBAN INSTITUTE
Strategic Communications Lionel Foster URBAN INSTITUTE
URBAN INSTITUTE
URBAN INSTITUTE
METRO Communications URBAN INSTITUTE
Today’s Presentation • Who we are URBAN INSTITUTE
Today’s Presentation • Who we are • Positioning Urban and METRO URBAN INSTITUTE
Today’s Presentation • Who we are • Positioning Urban and METRO • Measuring impact URBAN INSTITUTE
Today’s Presentation • Who we are • Positioning Urban and METRO • Measuring impact • Communication goals URBAN INSTITUTE
Who is METRO exactly? URBAN INSTITUTE
Who is METRO exactly? URBAN INSTITUTE
I think what we’re saying is … Stable Housing URBAN INSTITUTE
I think what we’re saying is … Stable Housing Markets URBAN INSTITUTE
I think what we’re saying is … Stable Housing Markets Neighborhoods and Communities URBAN INSTITUTE
I think what we’re saying is … Stable Housing Markets Neighborhoods and Communities URBAN INSTITUTE Data
I think what we’re saying is … Stable Housing Markets Housing Neighborhoods and Communities URBAN INSTITUTE Data
Why housing matters URBAN INSTITUTE
Why housing matters Housing URBAN INSTITUTE
Why housing matters Household makeup Housing URBAN INSTITUTE
Why housing matters Household makeup Quality Housing URBAN INSTITUTE
Why housing matters Household makeup Quality Affordability URBAN INSTITUTE Housing
Why housing matters Household makeup Quality Affordability Size URBAN INSTITUTE Housing
Why housing matters Household makeup Quality Affordability Size Proximity to URBAN INSTITUTE Housing
Why housing matters Household makeup Quality Affordability Size Proximity to work URBAN INSTITUTE Housing
Why housing matters Household makeup Quality Affordability Size Proximity to work, education URBAN INSTITUTE Housing
Why housing matters Income Household makeup Quality Affordability Size Proximity to work, education, play URBAN INSTITUTE Housing
Why housing matters Income Household makeup Health Quality Affordability Size Proximity to work, education, play URBAN INSTITUTE Housing
Why housing matters Income Household makeup Health Quality Affordability Size Proximity to work, education, play URBAN INSTITUTE Housing Safety
Why housing matters Income Household makeup Health Quality Affordability Size Proximity to work, education, play URBAN INSTITUTE Housing Safety Economic security
Why housing matters Income Household makeup Health Quality Affordability Housing Safety Economic security Neighborhood quality Size Proximity to work, education, play URBAN INSTITUTE
Why housing matters Income Household makeup Health Quality Affordability Housing Safety Economic security Neighborhood quality Size Proximity to work, education, play URBAN INSTITUTE Education
Why housing matters Income Household makeup Health Quality Affordability Housing Safety Economic security Neighborhood quality Size Proximity to work, education, play URBAN INSTITUTE Education Happiness
How are people talking about housing? URBAN INSTITUTE
So let’s help shape the housing conversation. URBAN INSTITUTE
Our goal: Convince people that, if they’re serious about answering any of the following questions … URBAN INSTITUTE
How do we get there? URBAN INSTITUTE
COMM’s Role URBAN INSTITUTE
Quality Research URBAN INSTITUTE
Quality Research + Quality Engagement URBAN INSTITUTE
Quality Research + Quality Engagement = Impact URBAN INSTITUTE
The report’s done. Now how do we promote it? URBAN INSTITUTE
2014 Goals Media Newsletter Metro web pages Web features Projects Google search results URBAN INSTITUTE
Questions you have? URBAN INSTITUTE
Guiding Questions § Who are you? URBAN INSTITUTE
Guiding Questions § Who are you? § Why should people listen to you? URBAN INSTITUTE
Guiding Questions § Who are you? § Why should people listen to you? § What communications tools do you have? URBAN INSTITUTE
Guiding Questions § § Who are you? Why should people listen to you? What communications tools do you have? Are you leveraging every opportunity to spread your message? URBAN INSTITUTE
Guiding Questions § § Who are you? Why should people listen to you? What communications tools do you have? Are you leveraging every opportunity to spread your message? § How will you measure whether or not you’re communicating effectively? URBAN INSTITUTE
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