Strategic Alliance Management Integrating Strategic Relationships My Credentials

Strategic Alliance Management Integrating Strategic Relationships

My Credentials n n n n SPRF Senior Practitioner Award-winning PR Practitioner Media, public and community relations management: 20 years Corporate operations management: 4 years Held leadership or director positions for more than two dozen nonprofits Recognized expertise in Crisis Communications Management Independent PR & Visual Media Consultant

Strategies build on… Corporate Culture n Identifying Stakeholders n Identifying Resources n Identifying Opportunities n Planning n Comprehensive Integration n Execution n

Corporate Culture – Founding Values n n n n Our brand is the most valuable thing we own Personal honesty and integrity are the foundation of our success Customer Service is our way of life Enterprise is a fun and friendly place to work, where teamwork rules We work hard… and reward hard work Great things happen when we listen to our customers and ourselves We strengthen our communities one neighborhood at a time Our doors are open

A new spin on Values n n n Brand is valuable and should be attached to your work in the community Integrity in all relationships Customer service escalations Work hard… but work smarter Strengthen communities and bank credit with stakeholders at the same time

Stakeholders n What is a stakeholder? “One who has a share or an interest, as in an enterprise” n n n n n Individual Customers Corporate Customers Employees Suppliers Regulatory Agencies Government Entities Media Community Leaders Public

Resources Cash n Manpower n Expertise n Relationships n Product n

Opportunities Community events n Sponsored events n Social events n Sporting events n Community building n Networking n Happenstance n

Planning Annual Planning n Budget n Scheduling n Employee involvement n Feedback n Continuous Tracking n Continuous Evaluation n

Comprehensive Integration Strategy alignment n Who is asking n Can I say no n Should I say no n l n Limitation of Resources Span as many relationships and values as is reasonable and possible

Execution Follow through with plans n Leave flexibility for unexpected opportunities n Track and evaluate results continually n Keep resources in reserve and space them out in the calendar n Emphasize importance of the plan and what built it n

Questions and Discussion