Strategi Pemangku Kepentingan Untuk Membangun Kebudayaan Pariwisata Jawa

Strategi Pemangku Kepentingan Untuk Membangun Kebudayaan & Pariwisata Jawa Timur Yusak Anshori Drs. (UGM), MM. (Unair), Dr. (Unair) Ketua Dewan Pariwisata Indonesia (DEPARI) Jatim Vice President Marketing Prime Plaza Hotels & Resorts Dosen Program Magister Manajemen Universitas Airlangga Surabaya Dekan Fakultas Ekonomi dan Bisnis Universitas Nahdlatul Ulama Surabaya

Tourism is about Coordination, Synergy, and Consistency --Yusak Anshori-- Koordinasi Sinergi Konsistensi • Pemerintah & Pemerintah • Pemerintah & Swasta • Swasta & Swasta • Pemerintah, swasta, pemerintah • dst • Calender of Event • Meminimalkan ego • Berpikir Jangka Panjang • Kegiatan Pariwisata yang rutin • Hapus ego sektoral

International Tourist Arrivals EUROPE 616 million (+2. 1%) 50% 13% 25% NORTH AMERICA 156 million (+2. 7%) 4% 4% SOUTH AMERICA 44 million (+6. 1%) Source: UNWTO 5% AFRICA 58 million (+8. 2%) MIDDLE EAST 54 million (-3. 6%) ASIA and the Pacific 308 million (+8. 6%)

Source Regions A s P a c b o w u 2 n 0 d 1 6 O G u r t e Source: UNWTO 6, 8%

In the year 2030 744 1. 4% 535 4. 0% 616 168 308 156 Source: UNWTO 0. 5%

Tourist Arrivals to SEA Countries vs Neighbouring Countries CHINA JAPAN 59. 2 M 24 M +4. 8% +1. 9% INDIA 9 M +0. 7% S. KO REA 17 M SEA +1. 4% 116 M +9. 4% % of World International Tourist Arrivals. ASEAN’s countries % of Tourist Arrivals to ASEAN Source: UNWTO and respective countries statistic

SEA Tourist Arrivals By Country 2012 – 2016 35. 0 M Top Destinations 30. 0 M 25. 0 M T hailand 33 M 20. 0 M Malaysia 27 M Singapore 16 M 15. 0 M 10. 0 M Strongest Growth in 2016 (∆% Yo. Y vs 2015) 5. 0 M Vietnam (+26%) 2012 2013 Source: Respective countries statistic 2014 2015 2016 Indonesia (+13%) T hailand (+9%)

Top Feeder Markets to SEA 1. 4% EU (+3. 2%) Russia (-36. 4%) 17% China (+42. 4%) 8. 8% 4. 3% 1. 9% Taiwan (-12%) 5. 4% 3. 9% 42% North A merica (+4%) 3% India (+7. 7%) 3. 8% % of total Arrivals to ASEAN countries. Variance % vs 2014 Source: ASEAN official website. *2015 latest available data Australia (-4. 4%) Intra regional (-6. 6%) Japan (+1. 5%) South Korea (+16. 3%)

SEA Tourism Growth Outlook To 2030 SEA 3. 7% Asia 4. 0% World 2. 8% Europe North America Source: UNWTO 2030 187 M 2020 123 M 1. 4% 0. 5% 2016 116 M

SEA Tourist Arrivals By Country 2012 – 2016 35. 0 M Top Destinations 30. 0 M 25. 0 M T hailand 33 M 20. 0 M Malaysia 27 M Singapore 16 M 15. 0 M 10. 0 M Strongest Growth in 2016 (∆% Yo. Y vs 2015) 5. 0 M Vietnam (+26%) 2012 Source: Respective countries statistic 2013 2014 2015 2016 Indonesia (+13%) T hailand (+9%)

Trends in use of digital technology Top Asian countries in terms of Internet penetration, January 2017 (%) 87% 82% 71% 67% 58% 53% 51% India Indonesia Viet Nam China Philippines Thailand Malaysia Singapore Australia 35% South Korea Source: Phocus. Wright, 2016 93% 90% Japan 100% 90% U. S. , Europe, Asia Pacific Online Travel Bookings 2016 vs. 2020 80% 70% 2020 35% 28% 37% 60% 50% 2016 40% 39% 30% 31% 30% 20% United States Europe Asia Pacific 10% 0%

The Social Revolution – New Competitive Space • • • • Over 50% of the world’s population is under 30 years old Today’s college students have never licked a postage stamp 53% of millennials would not lose their technology Social Media = Relationships The return on investment (ROI) of social media is that your business will still exist in 5 years 93% of buying decisions are influenced by social media What happen in Vegas stays on You. Tube By 2018 video will account for over two thirds of mobile usage More people own a mobile device than a toothbrush One in three marriages start online The fastest growing demographic on Twitter is Grandparents Every second two people join Linked. In age limit has been lowered to 13 Word of Mouth >> World of Mouth>> World of Fingers

Target Pariwisata 2019 Indonesia Jawa Timur Indeks Daya saing Pariwisata #30 Wisman 1 Juta Wisman 20 Juta Wisnus 60 Juta Wisnus 275 Juta Devisa Jatim 7 T Devisa 280 T

Effective Tourism Promotion Social Media Tradeshow Technology Platform Fam. Trip Roadshow

Strategy achieving the target Focus on Big Five Market Segment 1. 2. 3. 4. 5. Airport Connectivity Creating Tourism Product Uniqueness Malaysia Singapore China Taiwan Japan CDM adalah teknologi yang menggunakan big data tanpa mengesampingkan regulasi dan kerahasiaan konsumennya Technology Platform Competing Destination Model (CDM) Human Resources/ society

Thank You