STR 2400 Strategi Prosjekteksempler Fred Wenstp 10232021 Wenstp

STR 2400 Strategi Prosjekteksempler Fred Wenstøp 10/23/2021 Wenstøp: STR 2400 Kursopplegg Nydalen 1

Lego The Decision Alternatives: 1) Keep the existing production facility in Denmark (status quo) 2) Retain full ownership of the production but re-locate it to China 3) Retain full ownership of production but re-locate it to Czech. Rep. (where the company has existing facilities) 4) Outsource production 10/23/2021 Wenstøp: STR 2400 Kursopplegg Nydalen 2

Junior achievement Maximise stakeholder interest Should Junior Achievement – Young Enterprise Europe continue to focus on growing their ‘core’ area of business (Secondary School sector Enterprise Education programmes) or expand into the new sector of Primary School Enterprise Education programmes? 10/23/2021 Maximise Student Value Maximise Student Satisfaction Maximise European Staff/Board Members Interest Maximise number of students Rating (0 – 10) No. students involved in program Maximise National Staff/Board Members Interest Minimise Economic Cost Maximise Public Sponsors Interest Maximise Employment Opportunities Costs % change Wenstøp: STR 2400 Kursopplegg Nydalen Maximise private sponsors interests Maximise their public image %age chance of future job Maximize Teacher Value Maximize Teacher Satisfaction Brand Image Rating (0 -10) 3

Lite softwarefirma Decision Alternatives: 1. Turn away customers to avoid overworked employees. 2. Continue as before at full capacity, allocating resources to make room for new potential customers, at the same time as they plan their production. 3. Increase the work force to meet future growth 10/23/2021 Maximize the Profits of shareholders Shareholders Maximize profits %increase in profits Employees Maximize Job security Customers Manager Maximize Customer service Maximize growth No. of jobs Rating 1 -100 Wenstøp: STR 2400 Kursopplegg Nydalen % increase In market share 4

Vinimportør Decision alternatives Alternative 1: Continue as before Alternative 2: Establish a department for expansion of distribution channels Build distribution channels themselves Alternative 3: Establish a new legal entity that prepares for expansion of distribution channels (externally through Daughter Company) 100 % owned Alternative 4: Establish a new legal entity that prepares for expansion of distribution channels (JV / Strategic alliance). Controlled by 51 %) Strategic alliance with retailer(s) (e. g. ICA, Statoil, Rimi, Meny, etc) (< 49 %) 10/23/2021 Wenstøp: STR 2400 Kursopplegg Nydalen 5