Storytelling and statistics How to paint a vivid

Storytelling and statistics: How to paint a vivid picture of success Check in code 3253

Storytelling and statistics: How to paint a vivid picture of success Moderator: Susan Mc. Pherson, Founder and CEO, Mc. Pherson Strategies Hal Garling, Assistant Manager, Corporate Giving, General Motors Michele Glaze, Director of Communications & Community Affairs, Samsung Austin Semiconductor Samantha Nierman, Manager, Corporate Affairs and Communication, Trans. Union

• Text Congressman Bill Flores Michele Glaze Director of Communications & Community Affairs

Samsung Austin Semiconductor Innovative Technology & World’s Best Foundry • Subsidiary of Samsung Electronics Congressman Bill Flores • Advanced semiconductor manufacturing facility • Largest direct foreign investment in US • Opened in 1996 • 300 acres • 500 K square feet of production space • 3, 000 employees

Impacting Community as Conductor for Good Giving back to our Community $10 million supporting local community since 2010 Philanthropy • Education • Youth Development • STEM • Workforce Development Sponsorships • Economic Development • Cultural • Memberships Employee Engagement • Giving • Volunteerism • Volunteer Time Off • Board service • Team building

2 2 0 19 CO R P O R A T E G I V I N G S T R A T E G Y WH Y The Rules Have Changed for Corporations M I S S I ON ISCRITICA L Focus on higher social ambition and impact, not just outputs. BUSINESSIS BENEFITDRIVEN Social purpose and business benefit should be inextricably linked. NEWWAYS TOCONTRIBUTE Employees want to contribute in deeper, more meaningful ways and feel that they’re part of something bigger MEASUREMENT M A T T E RS Metrics are both complex and essential, going beyond a simple measure of ROI and encompassing a range of

3 2 0 19 CO R P O R A T E G I V I N G S T R A T E G Y S H I F TI NS TR A TE G Y We’ve Evolved to Be More Focused 2016 CONCENTRATED CLUSTERED CONFETTI 2017 2019 LONG-TERM GOAL ECOSYSTEM

4 2 0 19 CO R P O R A T E G I V I N G S T R A T E G Y F O CU S A R E A S We’ve Aligned Our Work Under Three Focus Areas S TE M ED UC A T O I N INDICATOR PROGRAM POPULATION C OMMU NI TY T D EVELO P M E N Advance Education in STEM Subjects. Fuel Safe Practices In and Around Vehicles. Improve Neighborhoods and Empower. Residents. # of students withemployable labor skills for careersin STEM. # reduction of vehicle-related injuries and deaths. # of individuals with improved socioeconomic opportunity. Increase in students who earn a degree in STEMthat matches marketneeds. SOCIAL OUTCOMES V E HI C LE & R O A D S A F E TY Increasethepresence, achievement andpersistencefor underrepresented minorities in STEM fields. Increase in seat belt and restraintusage. Increase access to affordable, reliable and innovative transportation choices. Decreaseinimpairedand distracted driving. Increasein educationlevels and/or marketable technical & vocational skills. Increase in supply ofqualified teachers trained in STEM subjects. Increasein awareness and knowledgeof effective vehicle& road safety practices. Increase in communities’ quality of life through resident-led innovations. K-12 and college students with an emphasis on women and minorities. Parents, grandparents, guardians, young driversand children. Individuals in underserved communities.

5 2 0 19 CO R P O R A T E G I V I N G S T R A T E G Y CO M M U N I T Y D E V E L O P M E N T

CORPORATE 2018 GIVING By the Numbers 17, 629 187, 315 EMPLOYEE VOLUNTEERS VOLUNTEER HOURS $3. 2 M IN-KIND DONATIONS 1. 4 M PEOPLE SERVED THROUGH GRANTS F O C U S A R E A FU N D I N G STEM EDUCATION 17% 33% 50% Increase in students earning degrees in STEM. Increase in presence, achievement and persistence for under-represented minorities in STEM fields. Increase in qualified teachers. VEHICLE & ROAD SAFETY 15% COMMUNITY DEVELOPMENT 9% 34% 51% Increase in seat belt usage. Increase in awareness and knowledge of vehicles and road safety issues. Decrease in distracted driving. 14% 77% DETROIT 24% 50% 26% Increase in access to affordable and reliable transportation choices. Increase in third grade literacy, STEM education, high school graduates and supply of qualified school teachers and leadership. Increase in education levels/ vocational skills. Increase in post-secondary education and decrease in barriers to sustainable employment. Increase in quality of life through resident-led innovations. Increase in access to arts and culture institutions, thriving neighborhoods and visitor, business and resident growth.

Samantha Nierman Manager, Corporate Affairs and Communications

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