Storm Thorgerson and Digi packs Bart Peter Storm

Storm Thorgerson and Digi packs Bart Peter

Storm Thorgerson 28 February 1944 – 18 april 2013 Storm Thorgerson was an English graphics designer best known for working with a company Hipgnosis and their covers for singles and albums of popular artists such as Led Zepplin, Pink Floyd, Black Sabbath, Scorpions among many others. Because of Storm’s success we are likely to use this approach when creating our Digi pack to ensure it will match our song and visual style of our music video. Bart Peter

6 stage Digipack creation Storm Thurgenson created a 6 stage protocol for creating Digi packs, it is a simple one and efficient one, therefore we might decide to use this approach when creating a Digi pack for our song of choice: Oh Death by Jen Titus. Bart Peter

The Brief The artist listens to the music, talks to the band reads the lyrics to get a general idea of what kind of design. This is the “brain storming” part of the process and only creates the general ideas of the designer. Bart Peter

Roughs Over a number of days the designer meets with the band talks over the initial ideas to find the big theme of the cover. This is the creative stage of the process with word-play and scribbling. The best ideas are converted into more complex ilustrations. Bart Peter

Tests Once the rough illustration is accepted a budget is created and a prototype is often created to ensure the idea is fitting for the bang/artist and the album/single. At this stage the designer creates scale models from different materials, often polystyrene and if everything works the final models are constructed. Bart Peter

Shoot A location suitable for the shoot is chosen and booked often for a long period of time if it is outside to make sure the weather won’t be as much of a problem and the shoots are taken, often with help of many volunteers if the area is big or complex. A very wide range of photos are taken to ensure that necessary pictures were not ruined by anything. Bart Peter

Editing During this process the very best pictures are chosen to be used for the Digi pack however this can even take days if there are hundreds of similar photos to be compared. Bart Peter

Artwork Having chosen the perfect shot any final changes and cuts are made to the images on a computer before handing over the finished project to the band/artist. Bart Peter