Store Types Department Store n n Offers lines
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Store Types
Department Store n n Offers lines of merchandise in three categories: furniture, home furnishings, and general apparel. Carries high quality merchandise with sales people to help you. Has higher costs. For example: Dillard's, JC Penney, Kohl’s
Specialty Store n n n Handles a limited variety of goods but with an extensive assortment within each variety. Doesn’t have as many choices. For example: Brats, Claire’s, Journeys
Boutiques n n Are a type of specialty store. They are small shops that carry unusual, often “artsy” merchandise They go out of business if not properly established. For example: usually locally owned stores…vary in name.
Discount Stores n n Are departmentalized retail stores which use many self-serve techniques. They offer lower prices. They are like large box stores and carry seconds. For example: Ross, TJ Max, Marshalls
Chain Stores n n Are a group of stores that are owned, managed, and controlled by a central office. They offer lower prices than department stores. Everyone may be wearing the same thing as you. For example: American Eagle, Old Navy, Aeropostle, Pac Sun
Factory Outlet Stores n n Can be similar to manufacturer-owned stores. Outlets appeal to buyers looking for a good buy. They carry overruns and seconds. The customer has to travel farther; the latest styles are not always available. For example: Nike Outlet, Carter’s Outlet, Gap Outlet, Tommy Hilfiger Outlet
Electronic Shopping n n n Shopping over the Internet. The customer can stay in the comfort of his/her own home. Special closeout pricing is available. The customer can not try on items and must pay shipping. For example: JC Penney, Old Navy, Gap, E-bay
Telephone/Mail Order n n n A company that offers a variety of merchandise by catalog. Orders are placed over the phone. The customer can’t try on items before purchasing, must pay for shipping; colors and designs may be different after they are received. For example: Chadwicks, Delias, JC Penney, Spiegel
When to Shop? n n End-of-season sale Annual holiday sales Markdowns Special purchases – store has bought items at a low price and pass savings on to consumers.
Size Ranges n n n Female sizes Male sizes Special sizes-women’s, slim, husky, tall, etc. ***Since sizes are not necessarily the same for all manufacturers, it is always a good idea to try on a garment before buying. ***
Checking for fit n n n n Collar or neckline Waistband or waistline Pants legs Chest and back Hemline Shoulders Sleeves Hip area
Checking fabric and construction n n n Seams Trims Care information Wearing qualities Fastenings Hem
Cost per wearing The more times you wear a garment, the more value you will get from it. Pants $24. 99 (purchase price) $25. 00 (purchase price) +16. 00 (cleaning cost) + 2. 00 (laundering cost) $40. 99 (total cost) $27. 00 (total cost) / 15 (# of wearings) / 64 (# of wearings) $ 2. 73 cost per wearing $ 0. 42 cost per wearing n
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- Retail institutions by store-based strategy mix
- Department store pronunciation
- Trims and accessories store department in garment industry
- Types of retail institutions
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- How an organization offers unique customer value
- Variety and assortment