Steve Jobs STEVE JOBS A TRANSFORMATIONAL LEADER I

Steve Jobs STEVE JOBS: A TRANSFORMATIONAL LEADER

I Idealized Influence Use of vision and mission to influence followers: "It is in Apple’s DNA that technology alone is not enough -- it’s technology married with liberal arts, married with the humanities, that yields us the results that make our heart sing, ” he said. Steve was passionate about inspring others to do great, just like he had.

Inspirational Motivation Set high expectations, emotional appeal, stories: “Don’t let the noise of other people’s opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary. ” He knew that it would be an uphill battle to create this company, but he needed to inspire them in order to create these expectations.

Intellectual Stimulation Stimulate innovation and challenging the process: “Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle. ” He promoted passion to stir the pot for innovation– he knew if his employees loved what they did then they would therefore be more creative in the workplace.

Individualized Consideration Supportive and encouraging climate: “We’re gambling on our vision, and we would rather do that than make “me, too” products. Let some other companies do that. For us, it’s always the next dream. ” He always believed in Apple as a company, and quite frankly wanted everyone to believe in Apple too.