Stephanie Ciccarelli Personal Branding Online Text Todays Game

Stephanie Ciccarelli Personal Branding Online Text

Today’s Game Plan � Evolution of New Media � Discuss Branding and Personal Branding � Cover Elements of a Brand �Q&A

Evolution of New Media Text Online social networks are communities of people who share interests and activities or who are interested in exploring the interests and activities of others.

People use search engines to. . . n Find websites, blogs Text n Find people n Find locations n Find images n Find videos

Why Branding Online? n Search engines are the most Text powerful medium to reach customers because you meet them at their point of need. n 90% of online Web sessions begin with a search. n 81% of users find web sites they were looking for through search engines.

The Facts n 95% of users don’t go beyond. Text the first 3 pages of search results before they try another keyword. n 30% of users believe companies found in the top search results are a major brand in their product or service category. n Search engines average 300 -500 million searches per day.

Overview � What is a brand? � What is personal brand? � Examples of famous brands

Elements of a Brand � Recognizable � Likeable � Unique Value Proposition � Pain Solving � Trustworthiness

Develop Your Brand � Envision how you want others to perceive you � Jot down adjectives � Create graphics that represent your adjectives � Consider the position of your brand

Touch Points � Your brand on your website � Your brand in email messages � Your brand on social networks � Your brand on Voices. com � Your brand in the real-world

Key Takeaways � Make yourself recognizable � Create a consistent look and feel � Deliver a consistent client experience

Branding Resources � www. cbc. ca/ageofpersuasion � www. sethgodin. com

Q&A

Awesome Resource #1 Free Books � Definitive Guide to Voice Over Success � Ultimate Business Plan � Internet Marketing Plan

Awesome Resource #2 100+ Podcast Episodes � Voice Over Experts � Vox Talk

Awesome Resource #3 Gain Access to Experts � Call Us Toll Free: 1 -888 -359 -3472 � Get Advice by Email: support@voices. com � Chat with Us: http: //www. voices. com/help

Thank You Text Stephanie Ciccarelli Chief Marketing Officer