Station Resource Group Station Resource Group This time

Station Resource Group

Station Resource Group

This time last year. . . • RRC contract ending • No communication • Expectations of massive price increases – up to $12 million from public radio • No sense of who will speak for stations Station Resource Group

The Bargaining Team • • • Joanne Church, RRC Dave Edwards, WUWM Jennifer Ferro, KCRW Debra Fraser, KUHF Vince Gardino, WNYC Roger La. May, WXPN Cory Lewis, WBUR Tim Roesler, MPR|APM Kimberly Sparrow, KQED Scott Williams, KJZZ/KBAQ Station Resource Group

The Bargaining Team • • • Joanne Church, RRC Dave Edwards, WUWM Jennifer Ferro, KCRW Debra Fraser, KUHF Vince Gardino, WNYC Roger La. May, WXPN Cory Lewis, WBUR Tim Roesler, MPR|APM Kimberly Sparrow, KQED Scott Williams, KJZZ/KBAQ Station Resource Group

Our Position • Umbrella deal through the RRC • Affordable price • Respondent level data Station Resource Group

• PPM now live in Philadelphia and Houston • Top 10 markets in 2008 • Next 20 in 2009 • Metros only • Single data tool • Arbitron wants more. . . from everybody Station Resource Group

Current Status • Price point – Narrows for overall system: $6 million – Still huge for individual PPM stations: 2 to 10 times • RRC back in picture • No respondent data Station Resource Group

Current Strategy • Model still not workable financially • Need to recast the conversation • Move to top of the company • A deal by end of year Station Resource Group

Lessons Learned • Success of our top performers is “on the radar screen” • Desire to treat these stations differently and capture significant revenue from them Station Resource Group

Lessons Learned • Strong continuing bond among stations • No entity that represents the stations in these kinds of transactions Station Resource Group

Station Resource Group