State Farm Ad Campaign Presentation By Henna Prema

State Farm Ad Campaign Presentation By Henna Prema And Ron RJ Williams II

Discussion Question #1 When you think of insurance, what company do you think of first and why? How is State Farm positioned in your minds? Commercial Hot Tub http: //youtu. be/Sau. Ua 5 Z 4 Ihw

Info on Campaign State Farm has been Americas biggest home and auto insurance company Translation The goal Target Market Target is male 18 -25 age range. Working middle class Results Trended on twitter and youtube

Our Creative Brief for State Farm 1. ) What problem must the advertisement address? -The overall goal of this campaign was to get young adults to like State Farm Insurance. 2. ) What do we want people to do as a result of the advertising? -Switch or join State Farms Insurance via realizing that you get a real agent instead of a computer. 3. ) Who are we talking to? -18 -25 year old males who are probably working middle class (or raised middle class) and have friends. 4. ) What is the key response we want from the advertising? -For people to feel that in whatever case, State Farm will have them covered. 5. ) What information might help this response? -First demonstrate the importance of having a real agent. Then demonstrate the situations that your state farm agent can help you in. 6. ) What aspect of the brand personality should it express? -That State Farm always has an actual agent there to help you. 7. ) Key Insight -Having an agent will give you a better insurance experience, thus making you safer in life.

Strengths and Weaknesses Strengths Catchy Jingle/Brand Awareness Humor is their selected Attitude Commercial is detailed to demographic Weaknesses They have poor brand recall They are still too expensive

Discussion Question #2 What can Translation/State Farm do to get their services stuck in your head instead of their jingle? How would you have done this commercial?

Works Cited Ad Week. com http: //www. adweek. com/adfreak/state-farm-good-neighbor-benefits-12538 Translation. com http: //translationllc. com/#/work State Farm. com http: //www. statefarm. com/