Startup Analyzes Shoppers with the Cloud WINDOWS AZURE

Startup Analyzes Shoppers with the Cloud WINDOWS AZURE CSV: Shopperception WEB SITE: www. shopperception. com LOCATION: New York, United States ORG SIZE: 5 employees INDUSTRY: Retail and consumer goods WINDOWS AZURE CSV PROFILE: Launched in November 2011, Shopperception is a startup and a Microsoft Biz. Spark Plus member that specializes in developing solutions offering customer insights and data analytics. Its primary target markets include retailers and consumer packaged goods companies. WINDOWS AZURE CASE STUDY “We knew Windows Azure Cloud Services would enable us to store all the data we collect from shoppers. It is the key to our solution. ” – Ariel Di Stefano, CEO, Shopperception SITUATION: Shopperception saw an opportunity to track and analyze shoppers’ activities and impact the way they behave in a store. Its goals are to provide brick-and-mortar merchants and consumer goods companies with insights into shopper events and behavior in front of the shelves and with visibility into the path of purchase. SOLUTION: Shopperception Analytics uses Windows Azure and Microsoft Kinect 3 D motion-sensing camera technology to track shoppers’ activities in real time. Shopperception set up its solution for Heineken, a brewing company, in a few days and provided actionable data within a month. BENEFITS: • Because it significantly lowered its development time and sped time-to-market by using Windows Azure, the company was able to focus on its business goals. • Shopperception saved 30 to 35 percent in costs for hardware, setup, and maintenance. • With Windows Azure, Shopperception can rapidly scale and extend its application.