STARBUCKS WHO ARE YOUR CUSTOMERS Starbucks primary target
STARBUCKS
WHO ARE YOUR CUSTOMERS? • Starbucks primary target market is man and women aged 25 to 40 and also young adults aged 18 to 24. These two groups are almost 90 percent of Starbucks customers.
WHAT CORE PROBLEM DO YOU SOLVE FOR YOUR CUSTOMERS? WHAT KEY BENEFIT ARE YOU PROVIDING? • Place with nice atmosphere to hang out with friends for young people and adults. • Space to work or study with good quality Wi-Fi connection. • Electrical socket for people who want charge their phones or laptops.
WHO ARE STARBUCKS MAIN COMPETITORS? • In the past few years Starbucks has entered into a battle with Mc. Donald’s and Dunkin Donuts for a top position as a coffee king
WHAT IS YOUR PRIMARY COMPETITIVE ADVANTAGE? • Updating menu depending on the season. • Iconic design of the Starbucks cups. • Providing comfortable place for studying or working for customers.
WHAT IS THE VALUE OF YOUR PRODUCT OR SERVICE TO THE BUYERS? • Creating a culture of warmth and belonging where everyone is welcome • Acting with courage, challenging the status and finding new ways to grow our company • Being present, connecting with transparency, dignity and respect. • Delivering our very best in all we do, holding ourselves accountable for results
WHERE DO YOUR CUSTOMERS LOOK TO BUY YOUR PRODUCTS OR SERVICE? • Starbucks sell it’s products: • through a direct retail system in company own stores • in supermarkets and shopping centres • office coffee suppliers, hotels and airlines
WHAT IS STARBUCKS’ STRATEGY? • Product differentiation • The best customer service • Unusual franchising model • International strategy
STARBUCKS’ FINANCIAL PERFORMANCE • Starbucks boats good financial health with low debt/leverage with debt/equity ratio of 0. 29 for FY 2013 and maintains decent current and quick ratios.
DOES THE STARBUCKS OPERATE IN THE INTERESTS OF ITS SHAREHOLDERS OR ITS STAKEHOLDERS? • The company satisfies most of the concerns of stakeholders groups like customers, employees, suppliers, the environment, and inventors.
WHAT THREATS DOES STARBUCKS FACE, HOW SHOULD IT COUNTER THESE THREATS? • Increased competition • Price volatility in the global coffee market • Developed countries market saturation • Developed countries economy • Changing consumer tastes and lifestyles choices
- Slides: 11