Starbucks Emilia Margherita Janek Kostis Diana Nicole Starbucks

Starbucks Emilia Margherita Janek Kostis Diana Nicole

Starbucks´ strategy The Starbucks' strategy consistent in the ability to balance finan cial profitability and social impact.

Ø Enterprise's location Ø Advertising through social medias Ø Handing out flyers Starbucks´ strategy

Starbucks´ financial performance Based on the financial data of 20072014, Starbucks´ profits increased in all of its sectors;

Starbucks´ financial performance Considering some examples : - total operating expenses are increased every year of 1000 - cost of sales are also increased from 2007 to 2014 around 7000

The overall coherence of Starbucks’ strategy in terms of its fit with the company’s external and internal environments.

The internal consistency of the strategy

Does Starbucks operate in the interests of its shareholders or its stakeholders? Starbucks respects the interests of the shareholders, as we can see on the case 2 figure 1, for their great collaboration with the entreprise.

What threats does Starbucks face; how should it counter these threats? • The company had problems caused by mobile ordering and it resulted in crowds in busy stores that turn customers away. • They should upgrade their website to make mobile ordering easier. • Promblems about the competitions through all its services and between other restaurants. • Possessing too much shops, can cause economic decline and they will not be able to sustain the costs of their company.

Who are your customers? • Starbucks has so many customers because of the ''amazing experience'' which is provided by employees to the clients.

• We have different kinds of customers: • The regular-takes quick Espresso shots, you don't even have to ring him up because he is already on his way; • The novelist-This guy chills in Starbucks all day long, he is thinking, he is typing something on his laptop, he typically orders latte and doesn't drink it. • The 12 year-old: she is usually with her friends. When she gets her coffee she is just ready to take the photo of the cup and complete it with hashtags li #starbucksselfie #ilovemefriends. . .

What core problem do you solve for your customers? What key benefit are you providing? • It sources, roasts and delivers the highest quality of coffee • The company invests in Roasteries and the Reserve brand, which provides a more upscale Starbucks experience • Starbucks helped people to develop a taste for their coffee, and made it people's third place after home and work.

Who are your primary competitors? • In the last few years, Starbucks has entered into a battle, fighting Dunkin´Donuts and Mc. Donald´s for the top position as coffee king; • Each company is fighting to expand menu options and physical store locations to reach a better serve greater amount of customers; • From development, Starbucks has aimed at creating a place for consumers to stop between work and home, and formed concepts for physical location that provide customers a relaxed atmosphere and overall experience.

What is your primary competitive advantage / your ‘secret sauce’? • It will create a range of new jobs for managers, supervisors, coordinators • It provides six weeks of training to help individuals with disabilities gain meaningful work experience in manufacturing • It earned the honor for a variety of reasons (growth, benefit, program. . . ) • It satisfies customers through emotions and also create good opportunities of job for employees

What is the price of your product or service to the buyer? A study showed that the customers may be happy or disappointed with the same price in different occasions. For example if somebody pays 4 euro for a coffee and stays at the coffeshop for over two hours while having fun with his friends he will be glad with the price. On the other hand if he just buys a coffee and goes at his work he will not. So the price standarts of what customer has to pay change at each occasion.

Where do your customers look to buy your product or service? • Customers can buy products in their centers(New York, Nevada, Carson Valley. . . ) situated in many countries and also on its website • https: //www. starbucks. com