STARBUCKS COFFEE ECON 296 Shun Kamijo 1 What

STARBUCKS COFFEE ECON 296 Shun Kamijo 1

What is STARBUCKS COFEE ? • • It is the international coffee and coffeehouse. Mission Statement - “To inspire and nurture the human spirit— one person, one cup, and one neighborhood at a time. ” 2

Howard Schultz • He is the best known as the chairman and CEO of Starbucks and a former owner of the Seattle Super Sonics. 3

History • The original Starbucks was opened in Seattle, Washington, in 1971 by three partners who were English teacher Jerry Baldwin, history teacher Zev Siegel, and writer Gordon Bowker. Jerry Baldwin The First Starbucks 4

Alfred Peet • The three were inspired by entrepreneur Alfred Peet. • Peet's Coffee and Tea in Berkeley, California 5

Advancement • On October 27, 1987, the first Chicago store opened. • In 1996, the first starbucks was opened in Tokyo The First Tokyo Store • The store advanced to U. K in 1998. 6

In the World • over 16, 000 Starbucks stores are in the world, including 11, 000 in America, more than 1, 000 in Canada, and over 800 in Japan. In 2009, the company have a plan to increase 900 stores outside of the United States. 7

Starbucks Products Coffee Beens Bottle of Coffee Yoghurt Sandwich & Rap 8

Tumblers Internet Gift Set CD 9

Problem • On July 1, 2008, the company announced to close 600 underperforming stores. • On July 29, 2008, Starbucks also cut almost 1, 000 non-retail jobs. • On January 28, 2009, Starbucks announced closing of an additional 300 underperforming stores and the elimination of 7, 000 positions. 10

In Conclusion • I think the starbucks is still considered as the largest coffeehouse in the world. 11

Thank You 12

References • http: //www. xtimeline. com/timeline/Starb ucks-History • http: //en. wikipedia. org/wiki/Starbucks • http: //www. nrn. com/breaking. News. aspx ? id=372106 • http: //www. starbucks. com/mission/ • Introduction to Hospitality by John R. Walker 13