STAKEHOLDERS STAKEHOLDER ANALYSIS OF SUMWEAR FASHION SHOW SumWear

STAKEHOLDERS STAKEHOLDER ANALYSIS OF SUM-WEAR FASHION SHOW

Sum-Wear Fashion Show Outdoor fashion event based in London. Held in summer 2015 Exhibiting the seasons up and coming fashion

Identifying Stakeholders

Council Dormant stakeholder Possess power to impose their will through coercive, utilitarian or symbolic means, but have little interaction/involvement as they lack legitimacy or urgency. The local council will need to be informed as the project as is outdoor.

Prospective Customers Discretionary stakeholder Likely to recipients of corporate philanthropy. No pressure on managers to engage with this group, but they may choose to do so. Prospective customers may purchase clothing with designs displayed at the fashion show.

Sub Contractors Demanding stakeholders Those with urgent claims, but no legitimacy or power. Irritants for management, but not worth considering. Sub contractors will be required to construct features of the fashion show (Gazebo, catwalk etc. )

Senior Management Dominant stakeholders The group that many theories position as the only stakeholders of an organization or project. Likely to have a formal mechanism in place acknowledging the relationship with the organization or project. Senior management can make influential decisions which can effect the project.

Suppliers Dangerous stakeholder Those with powerful and urgent claims will be coercive and possibly forceful. Note that Mitchell et al. Identify these stakeholders, but don't require them to be acknowledged and thus awarded legitimacy. Suppliers will be delivering the equipment needed to run the fashion event e. g. lighting, chairs, advertising banners.

Models and Staff Dependent stakeholders Stakeholders who are dependent on others to carry out their will, because they lack the power to enforce their stake. The models and staff will be the main employees of the project. They will be an integral part of the projects success.

Project Manager Definitive stakeholder An expectant stakeholder who gains the relevant missing attribute. Often dominant stakeholders with urgent issue, or dependent groups with powerful legal support. The project manager is fundamental to the success of the project.

Other Fashion Shows Non-stakeholders are not involved in any aspect of the project and therefore have no urgency, legitimacy or power. Other fashion shows have no involvement in this project.

Power, Legitimacy and Urgency Model Dangerous stakeholder Demanding stakeholder Definitive stakeholder Dependent stakeholder Non stakeholder

Power Interest Grid 1. Council 2. Prospective Customers 3. Sub-Contractors 4. Senior management 5. Suppliers 6. Models and staff 7. Project manager 8. Other fashion shows Keep satisfied High 4 7 6 1 Monitor Power Manage closely Keep informed 3 Low 2 Low 5 8 Interest High

Stakeholder management In order to manage stakeholders we will: ü Set Goals and Objectives ü Agree Deliverables ü Communicate Information

Communication Methods How will we communicate with our stakeholders?

Summary Identified stakeholders Understood stakeholders Categorized and included relative models. Described communication methods.

References Power urgency legitimacy model http: //www. stakeholdermap. com/stakeholder-analysis/stakeholdersalience. html Managing stakeholders http: //www. projectsmart. co. uk/what-is-stakeholder-management. php Identifying/analyzing stakeholders http: //ctb. ku. edu/en/table-of-contents/participation/encouraginginvolvement/identify-stakeholders/main