Stakeholder Management Enigma Events MMU Enigma Events New

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Stakeholder Management Enigma Events

Stakeholder Management Enigma Events

MMU Enigma Events New student night held at the recently built MMU union building.

MMU Enigma Events New student night held at the recently built MMU union building. Organised Monthly by students for students. event.

Stakeholder Management Projects are performed within a company, industry and a market. They involve

Stakeholder Management Projects are performed within a company, industry and a market. They involve a diverse range of people who have a wide variety of needs and expectations. A project manager must identify and determine the stakeholders needs, expectations and requirements. The systematic identification, analysis, planning and the implementations of actions designed to engage with stakeholders. “Each stakeholder brings different skills and expertise, different standards, different priorities and different agendas (needs and expectations) to the project. ” (Burke, Rory, Barron, Steve 2014: 148)

Analysing Stakeholders The Four Groups typology Dowling (2001) (Elliot & Percy 2011) Customer Groups:

Analysing Stakeholders The Four Groups typology Dowling (2001) (Elliot & Percy 2011) Customer Groups: Students from Manchester Metropolitan University, sponsors. Functional groups: Employees, project team, event manager, communications team, suppliers, distributors and promoters, advertising staff, accounts and finance, Student Union Board Members, bar staff, artists and entertainment, waste management and recycling, facilities management, production team, first aiders, venue, printers, venue manager and staff. Normative groups: Government, regulatory agencies, stockholders, University board of directors, trade associations, parents of students, community liaison officers, police, Drinkaware and Challenge 25. Diffuse groups: The media, special interest groups, community members, competing events, local businesses and transport groups.

Developing Corporate Identity Creating a symbol will ensure visual identity for Enigma Events and

Developing Corporate Identity Creating a symbol will ensure visual identity for Enigma Events and create a positive image of the corporation. Positive perceptions can be built with internal and external stakeholders by creating a story. “We are an event created and run by students, for students, to benefit the MMU community and raise awareness for our new union building. Our aim is to create a sociable and enjoyable experience that gives students the opportunity to showcase their talent and creativity. ”

Stakeholder Orientations (Elliot & Percy 2011: 273) Vision-Culture Gap Do employees know the vision?

Stakeholder Orientations (Elliot & Percy 2011: 273) Vision-Culture Gap Do employees know the vision? Does the company practice what it teaches? Does the vision inspire all the sub-culture?

Stakeholder Orientations (Elliot & Percy 2011: 273) Image-Culture Gap What How Do images do

Stakeholder Orientations (Elliot & Percy 2011: 273) Image-Culture Gap What How Do images do stakeholders hold of the organisation? do employees and stakeholders interact? employees care what stakeholders think? “Developing emotional connections to stakeholders through corporate stories, symbols and through sponsorship. ”

Stakeholder Orientations Image-Vision Gap Who are the most important stakeholders? What Are do they

Stakeholder Orientations Image-Vision Gap Who are the most important stakeholders? What Are do they want? you communicating effectively with them?

Power / Interest matrix Adapted from Johnson and Scholes (2001) University board Power High

Power / Interest matrix Adapted from Johnson and Scholes (2001) University board Power High Keep Satisfied Media Police Ticket Sellers Keep Informed Project manager Licensing Key Players Senior managers Employees Minimal Effort Public Interest Low High 25/11/2014 9

Stakeholder Register

Stakeholder Register

Communication The process of communication to each stakeholder involves transmitting appropriate information in an

Communication The process of communication to each stakeholder involves transmitting appropriate information in an effective form to ensure the message is received and understood.

What do key stakeholders want to know and how they want to be involved

What do key stakeholders want to know and how they want to be involved in the process? Attending students: Event times, ticket prices, venue address, drink prices, will student be cards needed, can tickets be bought on the door, what drinks will be served, dress code & theme, how to buy tickets. Police: How many people will be attending, noise control, ID procedures, anti-drug policy, security staff & measures, how late the event will be open, have fire & safety regulations been met, have the local residents been notified. Media: Who is arranging the event, the image the brand is trying to portray. Ticket sellers: Ticket prices, target audience, commission per ticket, how many tickets they need to sell, where to sell tickets e. g. stall at MMU campus, details of event to answer questions e. g. times, dress theme. University Board: How budget will be used, has the police and community been engaged, will the event be responsibly controlled, what will be the effect on the MMU brand- positive/negative?

Stakeholder Questionnaire

Stakeholder Questionnaire

What do we want from the key stakeholders? Attending students: Participation, for them to

What do we want from the key stakeholders? Attending students: Participation, for them to comply with rules & regulations, for them to act responsibly, buy drinks & tickets, promotion through word of mouth. Police: Permission & co-operation, confirmation that the area will be patrolled, education/training on security & drug awareness. Media: Support for event, print promotional information e. g. interview with event organizer, advertisements, photographer at event. Ticket sellers: Support & enthusiasm for event, to sell target amount of tickets, promote event, provide details of event to students, regular updates on tickets sold. University Board: Support for event, permission to sell tickets and promote in MMU and through Moodle, permission to use MMU brand.

Outline Communications Strategy Attending Students: Send out email invites, sell ticket sales and event

Outline Communications Strategy Attending Students: Send out email invites, sell ticket sales and event reminders on social media & by email, inform in details of event. Police: Meeting & briefing sessions, consult & receive advice, devise security and safety strategy together. Media: Interview with magazines/websites, send advertisement & promotional information. Ticket sellers: Training session, regular meetings and sales updates, include in event meetings. University Board: Meeting, inform and keep updated.

Thank you for your attention

Thank you for your attention