- Slides: 14
Stakeholder Engagement & Management
STAKEHOLDER ENGAGEMENT & MANAGEMENT (SE&M) WHO IS A STAKEHOLDER? (Each participant to give their own understanding)
WHO IS A STAKEHOLDER? • A person with an interest or concern in something, especially a business. • Without their support, input and involvement, an organization would cease to exist. • They are members of groups, meaning they vary and so do their interests, expectations and involvement. • They can be classified into Primary and Secondary
Types of Stakeholders Primary Stakeholders Have a direct relationship with your organization and form the core of your organization’s activities. They are the reason you exist and they are your immediate target. Their level of involvement is high and so is their influence in your organization’s work/activities
Types of Stakeholders Secondary stakeholders Have an indirect relationship with the organization. Their level of involvement is low and so is their influence in your organization’s work/activities
Why stakeholders are important • Expertise • Participating in project activities • Reducing and uncovering risk • Increase project management • Granting project acceptance
How do you manage stakeholder engagement • Actively manage stakeholder expectation • Address stake holder concerns before they escalate • Clarify and resolve issues in a timely manner • Inform / Engage / Manage stakeholders Remember: They are your partners – not your servants
Why engage stakeholders • Generate a better understanding of stakeholders perspectives on key issues • Building Better relationships with key individuals • Use them as a marketing tool for your organization and a channel for feedback.
Identifying Stakeholder check list YOU NEED TO RESEARCH For example, Which part of government is responsible for relevant issues including: Education Agriculture Health etc. HOW TO FIND OUT MORE Getting information about governing institutions: Which other organisations and individuals have a major interest in your issue? Name specific. . . Getting information about organisations and individuals Which international players have an interest in your issue? Again, name specific. . . Check big international NGOs with a relevant focus to their work. Many might have country or regional offices close to where you work e. g. Does it have a website outlining what? different departments do?
Mapping Stakeholders Understanding Ø who are your key stakeholders? Ø Where are they coming from? Ø What are their interests in your organization? • Allies • Neutrals • Competitor
Channels to use when communicating to stakeholders Unconventional Traditional Media Modern Media New Media • Meetings • Pressure groups • Advocacy • New Papers • Notice boards • • Television Radio Videos Photography • Social Networks • Mailing lists • Digital news etc.
Group Activity Primary stakeholder to your organisation Secondary Stakeholder to your organisation
Stakeholder Mapping: Template & Activity Map your stakeholders (List 5 for each) Who are your allies? Who are Neutral to you? Who are your competitors?