Stakeholder Analysis w 0208 Introduction This presentation will

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Stakeholder Analysis w 0208

Stakeholder Analysis w 0208

Introduction This presentation will cover: Brief project outline Stakeholders – who they are Theory

Introduction This presentation will cover: Brief project outline Stakeholders – who they are Theory – Onion model and Power/Interest Matrix Suitable methods of communication

Stakeholders Operational level “These are those without whose participation the corporation cannot survive. ”

Stakeholders Operational level “These are those without whose participation the corporation cannot survive. ” Clarkson (1995) Prospective employees Employees Customers Shareholders Sponsors Partner Project manager Strategic level Suppliers Outside influences Competitors Industry Trade groups Unions

Onion Model (Mitroff et al, 1989) The Wider Environment om e rs The Business

Onion Model (Mitroff et al, 1989) The Wider Environment om e rs The Business sor Pro spe ion s er Software Update Spo n cti ve cu st Business Systems Pa rtn Un em e iv ct s pe ee os loy p Pr Project manager Sup plie rs Competitors E ees y o l mp Sh ol h e ar s der try s du s In oup gr e d tra

High Power/Interest Grid (Mendelow, 1991) • • Low Power Shareholders • Prospective employees Prospective

High Power/Interest Grid (Mendelow, 1991) • • Low Power Shareholders • Prospective employees Prospective customers • • • Low Interest Project manager Sponsors Suppliers Partners Unions Employees Competitors Industry Trade groups High Interest

References Clarkson, M. (1995). A stakeholder framework for analyzing and evaluating corporate social performance.

References Clarkson, M. (1995). A stakeholder framework for analyzing and evaluating corporate social performance. . Academy of Management Review. 20 (5), 92117. Mitroff, I. I. , Pauchant, T. , Finney, M. and Pearson, C. (1989), ``Do (some) organizations cause their own crises? : The cultural profiles of crisis-prone vs. crisis-prepared organizations'', Industrial Crisis Quarterly, Vol. 3, p 269 -83. Olander, S. , Landin, A. (2005). Evaluation of stakeholder influence in the implementation of construction projects. International Journal of Project Management. 23 (17), p 321 -328. Sheng, M. Keyi, W. Jian, W. (2011). The Corporate Stakeholder Management Integrated Model Research: A Conceptual Framework and Theoretical Approach Review. ournal of Convergence Information Technology. 6 (7), p 415 -424.