Stakeholder Analysis A GUIDE FOR PROJECT MANAGERS Introduction

Stakeholder Analysis A GUIDE FOR PROJECT MANAGERS.

Introduction In this presentation, we will be analysing the stakeholders of a proposed project to launch a Primark store in the Trafford area within Manchester. Primark is a very popular and successful retail organisation that is growing within the UK, due to the nature of the industry it has various competitors such as Matalan and New Look.

What are Stakeholders? The classic definition of a stakeholder is “any group or individual who can affect or is affected by the achievement of the organisations objective”. (Freeman 1984: 46)

Who could be a Stakeholder? The Onion Model

Power & Interest Grid - Primark Ltd. The Power and Interest Grid groups stakeholders into four sections: • Stakeholders with High Interest & High Power should be Managed Closely • Stakeholders with High Interest but Low Power should be Kept Informed • Stakeholders with High Power and Low Interest should be Kept Satisfied • And finally, Stakeholders with Low Power and Low Interest should be Monitored

Communicating with Stakeholders

Thank you for listening We hope that this presentation has given you a deeper insight to stakeholders, their importance and involvement in projects. Along with the recommended techniques to manage and interact with them, which is essential for the success of any project.