St Francis Xavier University BSAD 231 Foundations of

St. Francis Xavier University BSAD 231 Foundations of Marketing Professor Denton Anthony

Agenda ØIntroductions ØCourse Overview ØObjectives ØText ØStudent Evaluation ØAssignment for next class Professor Denton Anthony

Introductions Contact me: n Phone n Email n Website Office Hours 867 -5234 danthony@stfx. ca www. stfx. ca/people/danthony Will be posted outside of office door and on my website. I do have an open door policy however. Professor Denton Anthony

Introductions n Name n Where you are from n Planned area of study Professor Denton Anthony

What is Marketing? n Marketing is more than sales and advertising, it is also: buying, n wholesaling, n storing, n financing, n relationship building, n research, pricing, n product development n Professor Denton Anthony

Course Objectives üTo introduce marketing concepts and marketing management strategies including: ·Integrated marketing communication ·Product and service strategies ·Pricing ·Distribution üTo examine current marketing news – What’s Happening? üTo apply textbook concepts to cases, exercises, and discussion üTo further develop communication skills (written and oral) Professor Denton Anthony

Textbook Effective Marketing, First Canadian Edition, by Zigmund, d’Amico, Brown, Anthony, Monk and Donville. Thomson, Nelson, 2008. You will need this text for: • Tests and Quizzes • Homework • Reading assignments • Achieving your best possible grade! • Technology/package components Text website full of resources: www. effectivemarketing. nelson. com Professor Denton Anthony

Textbook Tax Credit Did you know that you can claim… $65 for each month you qualify for the full-time education amount? or… $20 for each month you qualify for the part-time education amount? You can claim the textbook amount (right on your tax return!) if you are eligible to claim the education amount (and can support, with documentation, your enrolment at a post-secondary institution). Professor Denton Anthony

Student Evaluation In-class pop quizzes (unannounced) Participation Midterm Final Exam Term Project 10 10 20 35 25 100 Professor Denton Anthony

Assignment for this Class n Read Chapter 1 Professor Denton Anthony