SRMB Srijan Limited Presented By Arpan Ganguly Class

SRMB Srijan Limited Presented By Arpan Ganguly Class- 1 PGDM B Roll no- 1621107 Christ Institute of Management Lavasa, Pune 1

CONTENTS Slide Number v INTRODUCTION 4 v PROFILE OF PRODUCTS 5 v VISION & MISSION OF ORGANISATION 6 v ORGANISATIONAL DESIGN AND STRUCTURE 7 v FUNCTION OF VARIOUS DEPARTMNETS 8 -11 v POLICIES FOLLWED IN ORGANISATION 12 v SYSTEM OF ACCOUNTING FOLLOWED 13 v PRODUCT PROMOTINAL MEASURES & STRATEGIES 14 v CAREER PLANNING AND PROMOTION OF EMPLOYEES 15 v TRAINING MEASURES 16 v SYSTEM FOR PURCHASING MATERIALS 17 v HRD MEASURES & MANPOWER PLANNING 18 v PERFORMANCE APPRAISAL SYSTEM 19 v SWOT ANALYSIS 20 2

q Steel Re-rolling Mills of Bengal is popularly known as SRMB & now known as SRMB Srijan Limited. q SRMB was established in 1954 just 7 years after independence. q SRMB has its corporate and registered office in Kolkata, West Bengal. q SRMB is certified with IMS system viz. ISO-9001, ISO-14001 and OHSAS-18001. q SRMB has its valued customers like MES ( Military Engineering Service), NHAI (National Highway Authority of India), NTPC, Railways and many Govt. and private sectors. 3

PROFILE of PRODUCT & SERVICES Ø SRMB produces X- type TMT Bar from Billets. General Production ( Diameter in mm) Special Production ( Diameter in mm) 8, 10, 12, 16, 20, 25, 28, 32 36, 40, 45, 50 X-type design S R M B Ø They use Medium Carbon Steel to produce the TMT. And they maintain IS-1786 to produce TMT bar and IS-2830 to produce Billet. Ø Yield point of these type of bar is almost 550 -600 N/mm 2 4

v Vision- The vision of the company is to become one of the best steel manufacturing organization in India. The vision statement of the Company is to “Be the topmost steel manufacturing unit in the world”. v Mission- SRMB always strives to offer best in class product to achieve customer delights and leave a lasting impression in the minds of customers. The Mission statement of the Company is to “Be the market leader in every segment it operates”. 5

ORGANISATION STRUCTURE Chairman Director Head Accounts & Finance (CFO) Head HR Deputy Mngr. Assistant Mngr. Senior Officer Director Deputy Mngr. Assistant Mngr. Senior Officer Head Manufacturing Head Sales & Marketing Shift In-charge Manager Supervisors Deputy Mngr. Director Head Commercial Head IT Head Quality Assurance Deputy Mngr. Assistant Mngr. Senior Officer Highly Skilled Worker Assistant Mngr. Senior Officer Skilled and unskilled Officer 6

FUNCTION OF VARIOUS DEPARTMENTS v SRMB mainly consists of ten departments. Those are- 1. Marketing. 2. Planning & Production. 3. Engineering. 4. Quality Assurance. 5. Commercial. 6. Purchase. 7. Human Resource. 8. Accounts & Finance. 9. Information Technology 10. TQM 1. Marketing – This department do marketing in 2 types. A) Retail Marketing. B) Project Marketing. They also do Market survey. 7

2. Planning & Production – This department is concerned about the production of TM bar and the maintenance of the plants. The production of TMT bar from Billet is in their hand. Billet Input Furnace Roughing Stand Continuous Stand (Input) TMT Bar Cold Rake TMT Box Block Mill (Output) 3. Engineering – This department has four section like- a) Mechanical Engineering. b) Electrical Engineering. c) Electronics Engineering. d) Civil Engineering. They are always involved with plants and production work. 8

4. Quality Assurance – This department ensures the physical and chemical property of produced TMT bar as per specification. Ø Physical Property- 1. Breaking Load. 2. Elongation. 3. Diameter measuring etc. Ø Chemical Property – Contents of 1. Iron (Fe) , 1. Carbon, 2. Silicon, 3. Manganese, 4. Phosphorus, 5. Sulphur etc. 5. Commercial – The departments manages the functions of logistic activities, central excise, billing, allocation of production, taxation etc. 6. Purchase- The department purchase raw material for their plant and deals with their vendors. 9

7. Human Resource Management– Allocation of resources, Related to training & development, performance appraisal, keeping records of all employees etc. 8. Accounts & Finance- This department handles banking loans, cash inflow and outflow system, Break even point for the organization, the capital budgeting for organization etc. 9. IT- This department take care of systems implementation and Wi-Fi in the organization. 10. TQM- This department handles the quality control system of their product through several process. 10

POLICIES FOLLOWED IN ORGANISATION SRMB has introduced policies in their organization. Such as - 1. Recruitment Policies , 2. Regularity & Punctuality. 3. Retention Policies. 4. Welfare Policies etc. 1. Recruitment Policy - SRMB recruits through online advertisement, forced cv, online portal, references and by several interview processes. 2. Regularity & Punctuality – Office timings from Monday to Friday is 10 a. m. – 7 p. m. and for Saturday it is 10 a. m. – 4 p. m. 15 minutes late coming is allowed thrice in a month. 3. Retention Policy - SRMB congratulates its valued employees through rewards and recognition. 4. Welfare Policies – Travelling policy, Phone, Medical Insurance policy. 11

SYSTEM OF ACCO UNTING FOLLOW E SRMB followed two types of accounting method- 1. Cash basis- This method was followed by SRMB in early stages of their organization. 2. Mercantile basis- SRMB is following this accounting method now. Cash Basis Mercantile Basis All the income and expenditure is recorded when its is really paid or received. All the income and expenditure has to be recorded irrespective of it is paid or received at that time 12

SALES PROMOTION & STRATEGIES v. SRMB promotes their products through Advertisements. v. Kapil Dev, former world cup winning captain is their brand ambassador. v. SRMB is one of the sponsors of ISL & IPL. v. They offer gifts and rewards for their distributors, dealers, engineers and mesons. v. SRMB invites their distributors foreign tours and get together. 13

CAREER PLANNING & PROMOTION q Career planning is based on the individual performance along with competency mapping. q Promotion down the lane of Management Hierarchy is done depending on performance Manager Senior Manager AGM DGM GM Snr. GM AVP Snr. AVP Deputy Manager Assistant Manager Senior Officer Junior Officer 14

TRAINING MEASURES Technical knowledge Training Needs Identification Decision Making Teamwork Compilation of Needs Quality Checking Tools Knowledge Preparing Training Calendar Imparting Training Instant Evaluation SPIDER NET Recording/ Documentation Effectiveness 15

Sourcing by Net/ Advertisement Enlistment of Suppliers Checking credential of suppliers Techno-commercial Negotiation Imposing Terms & Conditions , Purchase Order Vendor Development 16

HRD FUNCTIONS 1. 2. 3. 4. 5. 6. Personnel Administration Welfare- Canteen facility, Get together, Library, Games. Industrial Relation ( IR ) Legal Human Resource ( HR ) Ø Manpower Planning – Need based depending on the production. ØSourcing of Manpower is done through online advertisement, Portal, forced CV and reference. 17

PERFORMANCE APPRAISAL SYSTEM q SRMB HR follows 2 types of appraisal system- 1. Interim 2. Annual q Basically they maintain 360 degree appraisal system. 18

SWOT ANALYSIS S q Brand Image q Own Billet Plants q Wide Market q Skilled Workforce q Modern Plans q Brand Ambassador Kapil Dev. q To grow up to cover the entire India q To set up Integrated Steel Plant O q. Can’t Cover PAN India W q. Don’t have own iron ore mines q. China and Korea are supplying to our country at low cost T 19

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