SPSP 2018 THE ROLE OF VALUES AND NORMS

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SPSP 2018 THE ROLE OF VALUES AND NORMS C IN MEN AND BOY’S INTEREST

SPSP 2018 THE ROLE OF VALUES AND NORMS C IN MEN AND BOY’S INTEREST IN COMMUNAL ROLES. Katharina Block, Antonya Marie Gonzalez, Sheila Wee, Andrew Scott Baron, & Toni Schmader The University of British Columbia, Canada

Men are underrepresented in … 8% of nurses H. ealthcare Croft, Schmader, & Block,

Men are underrepresented in … 8% of nurses H. ealthcare Croft, Schmader, & Block, 2015 16% of elementary teachers 12% of fathers take paternal leave E. arly E. ducation D. omestic Statistics Canada, 2014

Women & Men Pursue Careers which Match their Values & Goals Communal Values (helping,

Women & Men Pursue Careers which Match their Values & Goals Communal Values (helping, caring, nurturing) Gender interest in STEM Goal Congruity Theory: Diekman et al. , 2009; 2010; 2011; 2017

ROADMAP: Values and Gender Differences in HEED • Study 1: Early gender differences in

ROADMAP: Values and Gender Differences in HEED • Study 1: Early gender differences in communal values & family orientation • Study 2: The relative role of norms and values in predicting men’s HEED interest. • Study 3: Increasing HEED interest by changing norms and changing values.

Study 1: Do boys’ and girls’ differing communal values already predict their family (vs.

Study 1: Do boys’ and girls’ differing communal values already predict their family (vs. career) aspirations ? Block, Gonzalez, Schmader, & Baron (Under Review)

S 1: Children’s values predict Family (vs. Career) Orientation N = 411 Children (191

S 1: Children’s values predict Family (vs. Career) Orientation N = 411 Children (191 girls) aged 6 -13 β = -. 10* Communal Values β =. 13* 4 items; α =. 65 Gender girl = 0 boy = 1 Holds controlling for the effect of age & agentic values β = -. 15** β Mediated = -. 13* Anticipated Family (vs. Career) Orientation Block, Gonzalez, Schmader, & Baron (Under Review)

S 2: The Role of Values & Norms in Men’s HEED Interest N =

S 2: The Role of Values & Norms in Men’s HEED Interest N = 215 men Do values (internal) and perceived norms (external) both independently predict men’s HEED interest? Block, Wee & Schmader (In Prep)

S 2 : Predicting MEN’S HEED fit Own Communal Values �=�. 35 *** 215

S 2 : Predicting MEN’S HEED fit Own Communal Values �=�. 35 *** 215 Men Permissive Norms (Fast vs. slow male entry into career) *** 4 1. �=� HEED Interest (Nursing & Social Work) Interaction between the predictors ns, �� =. 08, p =. 15 results hold controlling for agentic values Block, Wee & Schmader (In Prep)

S 3: The Interactive Effects of Changing Norms and Values Norms HEED Careers Hypothesis:

S 3: The Interactive Effects of Changing Norms and Values Norms HEED Careers Hypothesis: Increasing communion only increases HEED interest if having a HEED careers does not break norms. Model: Croft, Schmader, & Block, 2015

S 3 2 (Norms) x 2 (Values) experimental design N =171 male undergraduates Decrease

S 3 2 (Norms) x 2 (Values) experimental design N =171 male undergraduates Decrease Communion Condition Slow entry of male nurses – Prohibitive Norms Increase Communion Condition Fast entry of male nurses - Permissive Norms Block, Wee & Schmader (In Prep)

S 3: Norm Change and Value Change Interact �� =. 46* 3. 8 Interest

S 3: Norm Change and Value Change Interact �� =. 46* 3. 8 Interest in Nursing 3. 7 3. 6 Decrease Communion 3. 5 Increase Communion 3. 4 3. 3 3. 2 3. 1 Slow Change Prohibitive Norms Permissive Fast Change Norms • norms x values condition interaction • F (1, 167) = 3. 86, p = 0. 05 Block, Wee & Schmader (In Prep)

THANKS! • Toni Schmader • Andrew Scott Baron • Antonya Gonzalez • Sheila Wee

THANKS! • Toni Schmader • Andrew Scott Baron • Antonya Gonzalez • Sheila Wee • Labmates: Will Hall , Audrey Aday, Alyssa Croft, Lucy De Souza, Tara Dennehy, Anthea Pun • Jason Proulx and Ryan Villamin • My research assistant team Contact: kblock@psych. ubc. ca

Norms and Normativity statistical norms institutional norms socialNorms and Normativity statistical norms institutional norms social
PRAGMATICS AND SOCIOCUTURAL NORMS SOCIOCULTURAL NORMS Sociocultural normsPRAGMATICS AND SOCIOCUTURAL NORMS SOCIOCULTURAL NORMS Sociocultural norms
NORMS Zoom Norms Community Group Norms If youNORMS Zoom Norms Community Group Norms If you
THEORIES OF SOCIALISATION Norms Values RECAP NORMS ANDTHEORIES OF SOCIALISATION Norms Values RECAP NORMS AND
Topic Cultural Norms Values Aim How do normsTopic Cultural Norms Values Aim How do norms
Topic Cultural Norms Values Aim How do normsTopic Cultural Norms Values Aim How do norms
WHAT ARE VALUES Values What are values VALUESWHAT ARE VALUES Values What are values VALUES
Norms and Values WHY Values A principle standardNorms and Values WHY Values A principle standard
Unit Three Values norms roles and status ValuesUnit Three Values norms roles and status Values
Norms and Learning Targets Norms Be present BeNorms and Learning Targets Norms Be present Be
Vector Norms and the related Matrix Norms nVector Norms and the related Matrix Norms n