Sports Products The Sports Consumer Consumers Decision Consumers

  • Slides: 32
Download presentation
Sports Products

Sports Products

The Sports Consumer

The Sports Consumer

Consumers Decision

Consumers Decision

Consumers Decisions

Consumers Decisions

Consumer Segmentation

Consumer Segmentation

Geographic Segmentation

Geographic Segmentation

Demographic Segmentation

Demographic Segmentation

Psychographic Segmentation

Psychographic Segmentation

Psychographic Segmentation

Psychographic Segmentation

Market Segmentation Shifts

Market Segmentation Shifts

Sports Products

Sports Products

Who shares in the process of marketing sports products ?

Who shares in the process of marketing sports products ?

Types of Sports Products

Types of Sports Products

Types of sports products that can be both a product and a service

Types of sports products that can be both a product and a service

Types of sports products that can be both a product and a service

Types of sports products that can be both a product and a service

Types of Sports and Products

Types of Sports and Products

Characteristic of Quality Goods Quality Dimension of Goods Consumers Questions Performance How well does

Characteristic of Quality Goods Quality Dimension of Goods Consumers Questions Performance How well does the product perform its core function? Does the athletic running shoe increase your performance Features Does the product offer additional benefits? Are the golf club heads made with titanium? Conformity to specifications Are there many reports of defects? Does the baseball have the correct number of stitches? Reliability Does the product perform with consistency? Does the weight machine keep the proper level of weight when being used? Serviceability Is the service system efficient, competent, and convenient? If you have a problem with the strings on a tennis racket, will the manufacture quickly address your problem Aesthetic design Does the products design look and feel like a high quality product? Does the golf club look good and feel good when striking the ball

Sports Services

Sports Services

Quality of service

Quality of service

Ten Dimensions of Quality Service

Ten Dimensions of Quality Service

TEAMQUAL

TEAMQUAL

Sports Product Classifications

Sports Product Classifications

Product Mix

Product Mix

Sports Products and Product Extensions

Sports Products and Product Extensions

Economic Impact of Sports Marketing

Economic Impact of Sports Marketing

Economic Effects

Economic Effects

A Day at the Ballpark

A Day at the Ballpark

Outcome

Outcome

The Sunshine State

The Sunshine State

Economic and Marketing Challenges

Economic and Marketing Challenges

Grassroots Marketing http: //www. giants. com/commu nity. asp http: //www. nba. com/heat/com munity/

Grassroots Marketing http: //www. giants. com/commu nity. asp http: //www. nba. com/heat/com munity/

Homework -30 pts. for late assignments • Key terms– Page 76 & 85 •

Homework -30 pts. for late assignments • Key terms– Page 76 & 85 • Quick Check (please answer in full sentences) – Page 84 & 88 Read page – 92 Chapter Summary

Consumer Behavior Consumer Satisfaction Consumer Behavior Consumer SatisfactionConsumer Behavior Consumer Satisfaction Consumer Behavior Consumer Satisfaction
UNIT 2 CONSUMER BEHAVIOR Consumer Decision Making ConsumerUNIT 2 CONSUMER BEHAVIOR Consumer Decision Making Consumer
Consumer Decision Making Levels of Consumer Decision MakingConsumer Decision Making Levels of Consumer Decision Making
Consumer Decision Making Levels of Consumer Decision MakingConsumer Decision Making Levels of Consumer Decision Making
CONSUMER DECISION MAKING Consumer Decision making is aCONSUMER DECISION MAKING Consumer Decision making is a
Consumers as individuals Consumers as decision makers DocConsumers as individuals Consumers as decision makers Doc
2 1 Consumer Demand Consumers vs Customers Consumer2 1 Consumer Demand Consumers vs Customers Consumer
You the Consumer Consumer Rights and Responsibilities ConsumersYou the Consumer Consumer Rights and Responsibilities Consumers
Consumer Behavior Environmental influences on consumer behavior ConsumerConsumer Behavior Environmental influences on consumer behavior Consumer
Analyzing Consumer Markets Consumer Buying Behavior Consumer BuyingAnalyzing Consumer Markets Consumer Buying Behavior Consumer Buying
Consumer Behavior 1 Consumer Behavior Actions consumer takeConsumer Behavior 1 Consumer Behavior Actions consumer take
Consumer Choice Stage 5 Commerce Consumer Choice ConsumerConsumer Choice Stage 5 Commerce Consumer Choice Consumer
THE CONSUMER CHAPTER 2 THE CONSUMER A consumerTHE CONSUMER CHAPTER 2 THE CONSUMER A consumer
CHAPTER 7 THE CONSUMER The Consumer A consumerCHAPTER 7 THE CONSUMER The Consumer A consumer
Consumer Markets and Consumer Buyer Behavior Definitions ConsumerConsumer Markets and Consumer Buyer Behavior Definitions Consumer
Consumer Culture Theoretics Consumer Culture Definitions Consumer cultureConsumer Culture Theoretics Consumer Culture Definitions Consumer culture
Consumer Behavior Consumer behavior research Consumer Behavior ResearchConsumer Behavior Consumer behavior research Consumer Behavior Research
CONSUMER BEHAVIOR CONSUMER AFFECT COGNITION CONSUMER BEHAVIOR MARKETINGCONSUMER BEHAVIOR CONSUMER AFFECT COGNITION CONSUMER BEHAVIOR MARKETING
Consumer Profiling Consumer Profiling Consumer Profiles the kindConsumer Profiling Consumer Profiling Consumer Profiles the kind
CONSUMER ATTITUDES MCD 2064 CONSUMER BEHAVIOUR CONSUMER ATTITUDESCONSUMER ATTITUDES MCD 2064 CONSUMER BEHAVIOUR CONSUMER ATTITUDES
Consumer Behavior Memory Consumer Memory Outline Consumer BehaviorConsumer Behavior Memory Consumer Memory Outline Consumer Behavior
CONSUMER BEHAVIOR CONSUMER AFFECT COGNITION CONSUMER BEHAVIOR MARKETINGCONSUMER BEHAVIOR CONSUMER AFFECT COGNITION CONSUMER BEHAVIOR MARKETING
Consumer preferences and utility Modelling consumer preferences ConsumerConsumer preferences and utility Modelling consumer preferences Consumer
Consumer Behavior Value Consumer Behavior Consumer behavior isConsumer Behavior Value Consumer Behavior Consumer behavior is