Sports Products The Sports Consumer Consumers Decision Consumers

Sports Products

The Sports Consumer

Consumers Decision

Consumers Decisions

Consumer Segmentation

Geographic Segmentation

Demographic Segmentation

Psychographic Segmentation

Psychographic Segmentation

Market Segmentation Shifts

Sports Products

Who shares in the process of marketing sports products ?

Types of Sports Products

Types of sports products that can be both a product and a service

Types of sports products that can be both a product and a service

Types of Sports and Products

Characteristic of Quality Goods Quality Dimension of Goods Consumers Questions Performance How well does the product perform its core function? Does the athletic running shoe increase your performance Features Does the product offer additional benefits? Are the golf club heads made with titanium? Conformity to specifications Are there many reports of defects? Does the baseball have the correct number of stitches? Reliability Does the product perform with consistency? Does the weight machine keep the proper level of weight when being used? Serviceability Is the service system efficient, competent, and convenient? If you have a problem with the strings on a tennis racket, will the manufacture quickly address your problem Aesthetic design Does the products design look and feel like a high quality product? Does the golf club look good and feel good when striking the ball

Sports Services

Quality of service

Ten Dimensions of Quality Service

TEAMQUAL

Sports Product Classifications

Product Mix

Sports Products and Product Extensions

Economic Impact of Sports Marketing

Economic Effects

A Day at the Ballpark

Outcome

The Sunshine State

Economic and Marketing Challenges

Grassroots Marketing http: //www. giants. com/commu nity. asp http: //www. nba. com/heat/com munity/

Homework -30 pts. for late assignments • Key terms– Page 76 & 85 • Quick Check (please answer in full sentences) – Page 84 & 88 Read page – 92 Chapter Summary