Sports Market Segments Case Study Title summarising the

Sports Market Segments: Case Study [Title summarising the work] [Stakeholder name and date] Key messages • Optional summary of the case study • Sport England will provide the key messages if preferred – if so please leave blank Background and issue • Short section on the background to the issue/challenge • This may include info on the LA area: data; geography; funding etc if pertinent Insert a picture or photo • [expand boxes as needed] What did we do? In this section you may wish to cover some or all of the following points: • What was done • How/why you did it • Who was involved • What tools were used (how did segmentation help you) • What were the costs involved • What timescales were involved • [use next page if needed] Creating sporting opportunities in every 1 community

Sports Market Segments: Case Study What did we do? (continued) • More detail if space needed (delete if not) Insert a picture or photo The results • What was the outcome of the approach taken • What impact has it had on participation/throughput? • What has been the financial benefit of the approach – increase in revenue, reduction in subsidy – can this be quantified? Lessons • Two or three pieces of advice you would give others if tackling a similar issue • Anything you would have done differently or that could be repeated or replicated? For more information • Contact name, organisation, email address or website Copyright: Sport England assumes no responsibility for the completeness, accuracy and currency of the information contained in this report and Sport England not endorse the partners Creatingdoes sporting opportunities in everyor companies cited in this document. 6 community