SPORTS AND ENTERTAINMENT MANAGEMENT CHAPTER 1 What is

SPORTS AND ENTERTAINMENT MANAGEMENT CHAPTER 1 What is Sports and Entertainment Management? 1. 1 Management Basics 1. 2 Sports Management 1. 3 Entertainment Management CHAPTER 1 SLIDE 1 © SOUTHWESTERN/THOMSON

SPORTS AND ENTERTAINMENT MANAGEMENT LESSON 1. 1 MANAGEMENT BASICS GOALS n Define management and its four functions. n Discuss the principles of business management. n List the steps in the decision-making process. CHAPTER 1 SLIDE 2 © SOUTHWESTERN/THOMSON

SPORTS AND ENTERTAINMENT MANAGEMENT MANAGING SPORTS AND ENTERTAINMENT EVENTS n Profit is the goal for sports and entertainment events. n Management is the process of accomplishing the goals of an organization through the effective use of people and other resources. CHAPTER 1 SLIDE 3 © SOUTHWESTERN/THOMSON

SPORTS AND ENTERTAINMENT MANAGEMENT FUNCTIONS OF MANAGEMENT (#1) n. Planning n Deciding what needs to be done n Target markets are groups that management is trying to reach. n Planning takes place far in advance n. Factors to consider: date, target markets, customer potential, competition, marketing strategies, sponsorships, security, facilities, community or regional support. CHAPTER 1 SLIDE 4 © SOUTHWESTERN/THOMSON

SPORTS AND ENTERTAINMENT MANAGEMENT FUNCTIONS OF MANAGEMENT (#2) n. Organizing n Accomplishing tasks and arranging resources n Involves committees CHAPTER 1 SLIDE 5 © SOUTHWESTERN/THOMSON

SPORTS AND ENTERTAINMENT MANAGEMENT FUNCTIONS OF MANAGEMENT (#3) n. Implementing n Carrying out plans n Taking care of details (directing traffic, have enough restrooms, parking lot flow) CHAPTER 1 SLIDE 6 © SOUTHWESTERN/THOMSON

SPORTS AND ENTERTAINMENT MANAGEMENT FUNCTIONS OF MANAGEMENT (#4) n. Controlling n Evaluating results to determine if objectives have been accomplished as planned. CHAPTER 1 SLIDE 7 © SOUTHWESTERN/THOMSON

SPORTS AND ENTERTAINMENT MANAGEMENT THE BEST LAID PLANS Characteristics of host city for major event (Olympics) n Diverse culture n Large airport n Appropriate venue(s) n Reliable public transportation n Ample hotel rooms n Strong hospitality, pleasant climate n Tight security CHAPTER 1 SLIDE 8 © SOUTHWESTERN/THOMSON

SPORTS AND ENTERTAINMENT MANAGEMENT BUSINESS MANAGEMENT PRINCIPLES n (#1) Management responsibilities n Managers are responsible for accomplishing the goals of an organization through the effective use of people and other resources. n (#2) Business information management n Uses technology, including the Internet to effectively gather, organize, protect, and make information available to people in a form they can use. CHAPTER 1 SLIDE 9 © SOUTHWESTERN/THOMSON

SPORTS AND ENTERTAINMENT MANAGEMENT BUSINESS MANAGEMENT PRINCIPLES n (#3) Financial management n Involves obtaining funds to finance the business, managing the funds carefully, and keeping financial records accurately. n (#4) Production management n All of the activities involved in creating products for sale. CHAPTER 1 SLIDE 10 © SOUTHWESTERN/THOMSON

SPORTS AND ENTERTAINMENT MANAGEMENT BUSINESS MANAGEMENT PRINCIPLES n (#5) Marketing management n All activities used to plan, price, promote. n (#6) Human resources management n Recruiting, and hiring the best people n Personnel is often the most important resource for the successful sports and entertainment organization. CHAPTER 1 SLIDE 11 © SOUTHWESTERN/THOMSON

SPORTS AND ENTERTAINMENT MANAGEMENT Business Information Management Responsibilitie s Financial Management BUSINESS MANAGEMENT PRINCIPLES Production Management CHAPTER 1 Marketing Management SLIDE 12 Human Resources Management © SOUTHWESTERN/THOMSON

SPORTS AND ENTERTAINMENT MANAGEMENT WHO IS RESPONSIBLE FOR WHAT? n Authority n The right to make decisions about assigned work and to delegate assignments to others. n Supervisors are the first level of management and are responsible for directing the work of employees and conducting employee performance evaluations. n Employee empowerment n Individuals have the authority to solve problems with available resources or to develop new strategies for the betterment of the organization. CHAPTER 1 SLIDE 13 © SOUTHWESTERN/THOMSON

SPORTS AND ENTERTAINMENT MANAGEMENT MAKING THE TOUGH DECISIONS 1. 2. 3. 4. 5. Identify the problem List possible solutions Analyze possible solutions Select the plan Evaluate the plan CHAPTER 1 SLIDE 14 © SOUTHWESTERN/THOMSON

SPORTS AND ENTERTAINMENT MANAGEMENT LESSON 1. 2 SPORTS MANAGEMENT GOALS n Discuss the management of championship series for college sports. n Explain the financial and social impact that professional sports have on host cities. CHAPTER 1 SLIDE 15 © SOUTHWESTERN/THOMSON

SPORTS AND ENTERTAINMENT MANAGEMENT MANAGING SPORTS EVENTS EFFECTIVELY n Human resources management is the core of success for any organization n Professional management staff n Knowledge, responsibility, courtesy, and professionalism. n Guests have high expectations for the dollars they spend. n Safety and comfort of guests is always first n Attitude n How to deal with the minority of fans who are unruly while being courteous toward the majority CHAPTER 1 SLIDE 16 © SOUTHWESTERN/THOMSON

SPORTS AND ENTERTAINMENT MANAGEMENT OF COLLEGE CHAMPIONSHIPS n Select teams n Select host city or cities n Commit sponsors n Negotiate television packages n Sell tickets CHAPTER 1 SLIDE 17 © SOUTHWESTERN/THOMSON

SPORTS AND ENTERTAINMENT MANAGEMENT MANAGING PROFESSIONAL SPORTS n “Build it or they will leave. ” n Cities face the challenge of providing the best facilities to keep professional teams from moving to other locations. n Strong financial management n Taxes – residents vote to fund facilities n Corporate sponsors n Luxury suites CHAPTER 1 SLIDE 18 © SOUTHWESTERN/THOMSON

SPORTS AND ENTERTAINMENT MANAGEMENT MANAGING PROFESSIONAL SPORTS n Super Bowl n The nation’s largest sports celebration. n Has a major financial impact outside the host city. n The gaming industry also experiences a windfall (betting). CHAPTER 1 SLIDE 19 © SOUTHWESTERN/THOMSON

LESSON 1. 3 SPORTS AND ENTERTAINMENT MANAGEMENT GOALS n Explain the role of human resources management in community entertainment events. n Describe the challenges faces by state fairs. CHAPTER 1 SLIDE 20 © SOUTHWESTERN/THOMSON

SPORTS AND ENTERTAINMENT MANAGEMENT LIMITED ONLY BY YOUR IMAGINATION n Human resource management n Community volunteers (ex: Mardi Gras) n Committees to help organize n Small town, big entertainment event n Jamboree in the Hills in eastern Ohio n Comedy clubs n Involve hiring, maintenance, customers, etc. CHAPTER 1 SLIDE 21 © SOUTHWESTERN/THOMSON

STRUGGLING STATE FAIRS SPORTS AND ENTERTAINMENT MANAGEMENT n State’s showcase entertainment event n Competition from amusement parks n Strength of management CHAPTER 1 SLIDE 22 © SOUTHWESTERN/THOMSON