SPONSORS HIP SPORTS ENTERTAINMENT MARKETING Sponsorship Form of

SPONSORS HIP SPORTS & ENTERTAINMENT MARKETING

Sponsorship � Form of Sales Promotion � Most often used in the sports and entertainment industries

is built on sponsorship

The History of � Founded in 1948 � Annual attendance exceeds 9 million fans visiting 37 races N - National A - Association S - Stock C - Car A - Auto R - Racing

as a BRAND � NASCAR is a “brand” Loyal Fans � The second highest rated live sport on TV �Behind the NFL � 71% of NASCAR fans 29% 71% are loyal to brands that sponsor the sport �More than any other sport Banking on NASCAR

sales � NASCAR licensed products � 1990 – $80 Million � 2004 – $2. 1 Billion � Sales have increased 3000% since 1990

sales � Last year NASCAR made 3 billion in licensed product sales � More Fortune 500 companies sponsor NASCAR more than any other sport

fans The majority of NASCAR fans do not fit into the general stereotype associated with the sport 78% of NASCAR fans are high school graduates 40% of NASCAR fans attended college 36% are in professional or managerial occupations 70% have full-time employment

fans � 33% have incomes between $30, 000 and $50, 000 � 30% have household incomes over $50, 000 � 53% are over 35 � 64% are married

fans � Women make up almost 40% of the NASCAR fan base � More than any other sports Sport Women Men NASCAR 38% 62% NFL 35% 65% MLB 31% 69% NBA 28% 72% NHL 12% 88%

Brand Future � NASCAR Café: Themed restaurant � NASCAR Speed. Park: Go kart tracks ○ Vaughan, ONT ○ Myrtle Beach, SC ○ Concord, NC ○ Smokey Mountain, NC ○ St. Louis, MO

Brand Future � NASCAR ride at Carowinds Park � NASCAR driving experience

So What’s The Big Deal? 1/3 of the Fortune 100 firms sponsor a NASCAR racecar

The BIGGEST Sponsor of All NASCAR Sponsorship

Who’s missing? Hard liquor has not traditionally been a part of NASCAR Introduced into the sport in 2004 to bring an influx of cash to the sport Liquor Brands and NASCAR

Main Sponsor $5 -9 million Includes hood, driver’s chest and TV panel (back of trunk) Driver’s chest TV Panel Hood

Other Sponsorship Options B-Post Trunk $500, 000 - $1 million $75, 000 - $150, 000 C - Post $250, 000 - $750, 000

Other Sponsorship Options Front Fender $30, 000 - $100, 000 Rear Quarter Panel $750, 000 Front Quarter Panel $750, 000 - $150, 000 Behind Rear Wheel $200, 000 - $600, 000 Lower Quarter Panel $25, 000 - $75, 000

Other Sponsorship Options Roof and Door panels Car Number locations No Ads are permitted here