SPOKESPERSON PROFILING IN P R QUICKIES ON COMMUNICATION

SPOKESPERSON PROFILING IN P R? QUICKIES ON COMMUNICATION

WHO IS THE SPOKESPERSON OF A COMPANY

WHO IS A SPOKESPERSON? • A SPOKESPERSON IS THE PERSON INTERFACING WITH THE MEDIA AND GENERAL PUBLICS ON BEHALF OF A COMPANY • HE BECOMES REPRESENTATIVE OF WHAT THE COMPANY OR ENTITY EMBODIES • HE IS RESPONSIBLE FOR COMMUNICATING THE RIGHT MESSAGES TO STAKEHOLDERS • TYPICALLY HE IS ALSO THE HEAD OF THE COMPANY AS IN CHAIRMAN OR CEO OR MD

SHOULD THE SPOKESPERSON WORK ON A PUBLIC IMAGE?

DOES HE NEED TO BE A PUBLIC FIGURE • PROFILING HIM OR HER IN THE RIGHT MANNER THAT IS IN LINE WITH THE VISION OF THE COMPANY IS ALSO CALLED SPOKESPERSON PROFILING • A SPOKESPERSON IS ONE WHO NEEDS TO BE ON TOP OF MEDIA TRENDS SO THAT HE CAN RESPOND TO ANY SITUATION IN A MANNER THAT BENEFITS HIS OWN COMPANY • MR NARAYANAMURTHY OF INFOSYS, MR RICHARD BRANSON OF VIRGIN GROUP AND BILL GATES OF MICROSOFT ARE CLASSIC EXAMPLES

HOW WE COULD HELP YOU

HOW WE CAN HELP YOU • UNDERSTAND THE STRENGTHS OF A SPOKESPERSON AND COUNSEL HIM ACCORDING TO HIS COMFORT AREAS • SPEND QUALITY TIME IN BRIEFING HIM ON HOW THE MEDIA OPERATES • TAKE SPOKESPERSON THROUGH A MEDIA TRAINING MODULE IF NECESSARY • EXPLAIN DOS AND DON'TS OF MEDIA ENGAGEMENT

IDENTIFY THE RIGHT POSITIONING • ENSURE THE INDIVIDUAL IS POSITIONED IN THE RIGHT MANNER IN THE MEDIA WITH ADEQUATE THOUGHT LEADERSHIP • TARGET MEDIA FEATURES FOR THE SPOKESPERSON WITH SUITABLE INDUSTRY PEERS AND OTHER INDUSTRY HEADS THAT COMPLEMENT THE INDIVIDUALS IMAGE AND THE COMPANY'S • LOOK FOR A BALANCE OF SOFT PROFILING AND CORPORATE PROFILING TO PROJECT A WELL ROUNDED IMAGE OF THE PERSON

THANK YOU HOPE TO HEAR FROM YOU SOON!! For more information: Star Squared PR Mob: +91 98451 76974 Email: priyan@starsquaredpr. com