Speech Privacy System Scott Lauback VP Sales and

Speech Privacy System Scott Lauback VP Sales and Marketing Cambridge Sound Management, LLC Mark Szwejczewski Sound Masking Service

Topics • Cambridge Sound Management • What is speech privacy and why are people concerned about it? • How does Oasis improve acoustics in office environments • Oasis Speech Privacy System

Cambridge Sound Management • Developers of Qt Quiet technology TM • Decades of experience built into our products – Product spin-off from “the fathers of workplace acoustics” Acentech / BBN / CSM since 1999 – Our acousticians invented and developed all three previous generations of sound masking technology • Headquartered in Cambridge, MA • Worldwide network of Premier Resellers Qt Quiet technology™ is a trademark of Cambridge Sound Management, LLC

Economics of Privacy In the USA, a 10 year research project was conducted to determine the breakdown of the cost of an employee in an office, as shown below. The results also definitively confirmed that an office environment with more privacy and less distractions, had a positive impact on worker efficiency and reduced office operating cost. BETTER PRIVACY = BETTER EFFICIENCY = LOWER COST 82% Employees work cost Salary, insurance, education, social fund 18% Operating cost Work stands, energy, daily used materials, media, cleaning

- What is speech privacy and why are people concerned about it? - Why is there a demand for speech privacy solutions? - Why is there a problem?

Construction Trends Cubicles & Open Plan YESTERDAY • Trends: TODAY – Lower partition height – Lower ceilings Fiber Glass tile 152 – 182 cm – Smaller cubicles Mineral Fiber tiles 122 – 137 cm – Increased density – Less sound absorption • Result: 3 x 3 = 9 m 2 1, 8 x 2, 4 = 4, 3 m 2 – Reduced cost – Increased distractions – Reduced productivity

Construction Trends Private Offices YESTERDAY TODAY • Trends: – Poor sound proofing – Reduced plenum barriers • Result: – Reduced cost – Decreased privacy

Who Benefits from Sound Masking? Many industries: - Healthcare HIPAA) - Finance (GLBA) - Insurance - Legal Many Applications: - Waiting rooms - Office Environments - Call centers - Executive/HR offices • Any size office • New Construction • Build-outs and re-designs • Existing facilities

1) Reduce distractions in open plan offices Cubicle Area • Solution: - Sound masking needs to be added throughout the open office area • Benefit: Employees don’t want to be distracted by the conversations of others - Conversations will be less intelligible and therefore less distracting

2) Provide privacy for an executive’s office CEO’s Office Hallway & Cubicles Area • Solution: - Sound masking needs to be added in the hallway and cubicle area • Benefit: The executive doesn’t want people outside of her office to hear her private conversations REMEMBER: - People outside of the office won’t be able to hear confidential information Sound Masking is for the benefit of the listener, not the talker!

3) Provide privacy in a waiting area outside of a doctor’s office Psychiatrist’s Waiting Room Office • Solution: - Sound masking needs to be added in the waiting room • Benefit: The psychiatrist doesn’t want people in the waiting area to hear her private conversations REMEMBER: - People outside of the office won’t be able to hear the confidential conversations Sound Masking is for the benefit of the listener, not the talker!

4) Provide privacy between private offices Bill’s Office Paul’s Office • Solution: - Sound masking needs to be added to both offices • Benefit: Neither Bill nor Paul want the other to overhear their confidential conversations - Neither party will be able to overhear confidential conversations

What is Sound Masking? • Adding sound to eliminate sound • Counterintuitive… but it works!

Demand is Exploding… - Reduce Distractions! - Improve Productivity! - Increase Privacy!

Demand Drivers • Productivity – Increase focus, decrease distraction • Privacy – Healthcare & financial industries mandate protection of client information (HIPAA, GLBA) – All industries must protect confidential conversations • Construction trends – Creating a need for sound masking systems

Will Any Sound Do? • Any sound can cover speech- sort of! – Rain, music, HVAC, etc. – Needs to be too loud to be effective (floodlight to cover the flashlight) – Hot spots can’t be avoided • Sound Masking uses a specific sound to effectively mask speech - with better results

The Sound Masking Sound • Same sound spectrum as human speech in order to be effective at masking speech • As quiet as possible for the applications • Pleasant and unobtrusive • Uniform with no hot spots

The Practical and Technical Considerations

In Open Offices, Sound Travels FAR ! 200 Moderately Intelligible Talkers Distractions travel 25 Meters 150 Very Intelligible Talkers Example A: Open Office with ‘No Partitions’ OR Panels lower than < 120 cm

1. 5 m Panel Systems Definitely Help 30 Very Intelligible Talkers 40 Moderately Intelligible Talkers Example B: Open Office with 150 cm Panels OR Open Office with partitions 120 cm + Sound Masking

Adding Oasis is the Best Solution 5 Moderately Intelligible Talkers Example C: Open Office with: 150 cm partitions and Sound Masking

Good Workplace Acoustics The ABCs • Absorb: with sound-absorbent building materials • Block: with walls to the deck and high cubicle partitions • Cover: with sound masking Sound Masking has the most impact and is the most cost effective solution!

What is a Speech Privacy System? An Electro-Acoustic Architectural System that Increases Privacy and Reduces Costs. • Proven to be the most cost effective tool available today for increasing privacy • Works synergistically with walls, barriers & panels and ceiling tiles • Allows informed trade offs between: design / performance / cost

Oasis Qt™ Sound Masking System • Control Module: – GREEN: Very low power – Pre-programmed sound – Up to 2’ 800 m 2 per control module • Emitters: – Miniaturized, omni-directional – Typically installed in ceiling tile – Housing options for all ceiling types • Cables & Connectors – Pre-terminated CAT 3 cables – RJ-45 connectors and jacks • Paging/Music Module – Adds paging and/or music – Uses same speaker network

Oasis Qt TM The Qt Quiet technology TM Difference • Direct Field – for a uniquely uniform sound. No “hot spots” • Pre-programmed sound – for a remarkably unobtrusive experience • Plug & Play – for the simplest specification and installation • Flexible – for installation in any environment • Adapted to paging and music distribution – for fewer system components Oasis Qt ™ and Qt Quiet technology ™ are trademarks of Cambridge Sound Management, LLC

Direct Field Sound Masking: Generating Sound Where You Need It Roof deck Ceiling Central Generator Omni-directional speakers radiate directly into office space below

Installed Emitters Typical dropped ceiling installation Custom installation on existing structure Speakers Enclosure for wooden beams Enclosure for steel trusses

How is Oasis Different from the Competition

Theirs: In-Plenum Systems • Unpredictable, non-uniform sound • Complicated specification & installation • “Hot spots” & “spill” can’t be avoided • Extensive post-installation tuning

Ours: Direct - Field System • Consistent, uniform sound • Simple specification & installation • No “hot” spots • No Tuning Required! Oasis Qt ™ is a trademark of Cambridge Sound Management, LLC

Primary Oasis Qt™ Benefits over The Competition In-plenum The Sound Field Uniformity Spill into Private Offices Installation Difficulty Post Installation Tuning Oasis Qt. TM Annoying, hissy and Unobtrusive, pleasant Lauder for equal AI And quieter for equal AI Moderately uniform Some hot spots Very uniform Significant None More complex Much less complex Required Not required

Typical Oasis Qt TM Specification • Emitters are laid out on a grid based on ceiling height (a typical 2, 74 m ceiling) uses a (3, 05 m x 3, 05 m) grid • Up to 300 emitters per control module • One control module per zone (a zone is either private offices or open areas – not both!) It’s really that easy! Oasis Qt ™ is a trademark of Cambridge Sound Management, LLC

Typical Layout

Oasis Qt TM Success Story Phoenix Wealth Management Headquarters, Hartford, CT – National Historic Landmark – 15 floors; 5580 m 2 – 38 zones integrated – Expanded to paging

Oasis Qt TM Success Story Michigan Information Technology Center, Ann Arbor, MI - National hub of 2 nd Generation Internet - 2 floors, 2790 m 2 - 18 independently-controlled zones

Oasis Qt TM Success Story Williams College Schow Science Library Williamstown, MA - 12, 2 m ceilings with skylights - Walls of brick, glass, plaster - 1116 m 2 - Library had been too quiet - Adding sound masking reduced the effect of reverberations and greatly minimized distractions

Oasis Qt Success Story TM Bank of America, National Help Line Call Center Boston, MA - 200 call center associates - 3535 m 2 - A highly - productive work environment

Oasis Qt TM Success Story Wells Fargo - Speech Privacy System and Paging installed - 9500 m 2 - Open offices

Partial list of End-User Customers • Bank of America • MIT • Boston Scientific • Monster. com • Cigna Dental • Northrop Grumman • Dana Farber Cancer Institute • Northeastern University • General Electric • One Beacon Insurance • Herman Miller • Pella Corporation • Hewitt • Shell Oil - Philippines • Husky Canada – Shanghai • Jones Lang Lasalle • Keane Corporation • Steelcase • Marsh Mc. Lennan • Wallmart • Mass General Hospital • Wells Fargo • Merrill Lynch • Wyeth

Economics of Privacy In the USA, a 10 year research project was conducted to determine the breakdown of the cost of an employee in an office, as shown below. The results also definitively confirmed that an office environment with more privacy and less distractions, had a positive impact on worker efficiency and reduced office operating cost. BETTER PRIVACY = BETTER EFFICIENCY = LOWER COST 82% Employees work cost Salary, insurance, education, social fund 18% Operating cost Work stands, energy, daily used materials, media, cleaning

Can you benefit from a Sound Masking System? If you - Have workers who are distracted by conversations or activities around them Or - Need to improve the confidentiality of discussions among workers / customers Then the answer is YES!

Thank you for your attention ! SOUND MASKING SERVICE Mark Szwejczewski, Sales & Marketing Tel. +48 71 710 46 25 Tel/Fax. +48 71 367 22 05 Mob. +48 601 086 039 E. info@soundmasking-office. eu www. soundmasking-office. eu