SPECIAL EVENT WELLNESS WEEKEND Lindsay Hintz Shannon Censky

SPECIAL EVENT WELLNESS WEEKEND Lindsay Hintz, Shannon Censky, Andrew Wiech

Table of Contents Event Basics Fit To Last Battle of the Chefs Advertising Budget Calendar Evaluation Questions?

Basics What – Woodhouse Day Spa’s first annual “Wellness Weekend” Friday – “Training to Last” Saturday – “Battle of the Chefs” Who – residents of the Mukwonago and the surrounding areas Theme – “Healthy Living Now. ” When – September 11 -12 Where – In the Spa and the parking lot Why – Improve Community Relations and Awareness

Fit to Last Lecture located in the Tea Room Focused towards the male demographic Contact Phy. Ed. / Health teachers from local schools Flyer local athletic clubs Speaker – Rob Bryce Fitness Center Director/ Fitness Instructor World Class Health in Hartland, WI Highly Qualified

Fit to Last Itinerary 3 pm Start setting up tea room for speaker demonstrations – set chairs up and table for any information handed out 3: 30 pm – Rob Bryce arrives 4 pm – Rob Bryce starts demonstrations and event He will be discussing topics on weight/fat loss, nutrition counseling, low back pain prevention and management, wellness counseling and sports performance enhancement. He will demonstrate different exercises for the body. 5: 30 pm – Conclusion of speaker, Rob will stay for a short time after to answer questions

Battle of the Chefs Mini-Farmers Market/Wellness Fair located on the Parking Lot Collaborate with local farms (Showcase local food) Basse’s Country Delight Farms Schuette Farms Krusen Grass Farms Provide tours of Woodhouse Day Spa during the competition Woodhouse will be open during usual hours

Chef’s Challenge Cook a healthy meal showcasing local ingredients $50 worth of groceries $25 to buy supplies from local Farmers 60 -minutes to prepare meal Panel of five judges Sue, Kathy, Daniel Vrakas, and Molly Fay All attendees can enter a raffle to be the fifth judge Judged on technique, flavor, creativity, and presentation

Meet the Chefs Jan Kelly Executive Chef of Meritage Peter Alioto Executive Chef of Mi. Keys Downtown

Meet the Chefs Robert Ash Executive Chef of The Intercontinental Milwaukee Dominic Zumpano Executive Chef of Umami Moto and Charro

Wellness Fair Booths Healthy Nutrition Basse’s Country Delight Schuette Farms Krusen Grass Farms Woodhouse Day Spa Neuber Chiropractic Family Service of Waukesha Healthy Physique Fitness Mukwonago Athletic Club Mindful Movement Healthy State of Mind Snap Healthy Community Mukwonago Police Mukwonago Fire Department

Battle of Chef’s Itinerary 8: 00 – Set up Tables and Tents 9: 00 – Arrival of Wellness Fair Participants and B 93. 3 Promotion Team 10: 00 – Open to the Public 11: 00 – Cooking Competition Noon – Judging begins 12: 30 – Winner Announced 2: 00 – Wrap up and Strike 9 am – 2 pm 15 minute tours of Woodhouse Day Spa

Advertising Twitter and Facebook Spark Spa Facebook Spark Spa Twitter – Twitter updates throughout the event Media Morning Blend and local press Add event to current radio ads Recruit B 93. 3 Street Team Flyer local businesses and schools Email Blasts and Direct Mailing from current mailing list WOM – Participating restaurants and businesses

Budget Item Quantity Price Tent 20’ x 40’ with installation 2 $560 Chairs – Brown folding $0. 95 each 30 $28. 50 Tables - $8. 00 each 16 1 1 Speaker Rob Bryce $128 $55 $289 $250 Light refreshments and supplies $75 Subtotal $1385. 50 Trophy Cup AV Sound System

Budget Item Quantity Subtotal from previous page Groceries for Chefs Price $1385. 50 4 sets $300 B 93. 3 Promo Team $700 Extra Staffing $150 Printing and Postage $275 Total $2810. 50

Calendar June Negotiate with parking lot owner to secure location Talk to businesses in the strip mall Book Rob Bryce Contact restaurants about Chef competition Secure local companies Contact “Morning Blend” to secure a spot on their show July Tweet about the event Create Facebook event Contact judges for Chef competition Book rentals of tent/chairs/tables/AV equipment

Calendar August Tweet about the event Send Facebook message to all members of the event Send out a Press Release about event Put up flyers in local businesses, schools and health clubs Send out e-mail blasts Direct Mail for current Two weeks Confirm bookings beforeof Rob Bryce and chefs Confirm all rentals Tweet Send message to Facebook event confirmations Appear on the “Morning Blend” Press Release

Calendar Running Event Lindsay- Mistress of Ceremonies Shannon – Logistics and Media Relations Andrew – Photography and Film Twitter Updates

Evaluation Monitor responses on Facebook and Twitter Check local news stations Compare attendance to other local fairs Track bookings from the day

Thank you for you time!