Speaker ethos persona Text Audience pathos emotional appeal

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Speaker (ethos, persona) Text Audience (pathos, emotional appeal) Aristotle’s Rhetorical Triangle Context (rhetorical situation,

Speaker (ethos, persona) Text Audience (pathos, emotional appeal) Aristotle’s Rhetorical Triangle Context (rhetorical situation, exigencies, kairos —the right or opportune moment) Subject (logos, appeal to reason)

Greek for “character. ” Speakers appeal to ethos to demonstrate that they are credible

Greek for “character. ” Speakers appeal to ethos to demonstrate that they are credible and trustworthy to speak on a given topic. Ethos is established by who you are, your knowledge/background on a topic, and what you say. Ethos

Greek for “suffering” or “experience. ” Speakers appeal to pathos to emotionally motivate their

Greek for “suffering” or “experience. ” Speakers appeal to pathos to emotionally motivate their audience. More specific appeals to pathos might play on the audience’s values, desires, and hopes, on the one hand, or fears and prejudices, on the other. Pathos

Greek for “embodied thought. ” Speakers appeal to logos, or reason, by offering clear,

Greek for “embodied thought. ” Speakers appeal to logos, or reason, by offering clear, rational ideas and using specific details, examples, facts, statistics, or expert testimony to back them up. Logos

New Vocabulary Exigencies: situations that demand rhetorical action Kairos: the time and place (context)

New Vocabulary Exigencies: situations that demand rhetorical action Kairos: the time and place (context) of a rhetorical act This ancient Greek word literally means “the right or opportune moment” It’s important to consider context when making an argument.

http: //www. youtube. com/watch? v=NHk 1 P 9 iw. OQQ Listen to this song.

http: //www. youtube. com/watch? v=NHk 1 P 9 iw. OQQ Listen to this song. Write down any reactions to the music. Some questions to guide your thinking… How does it make you feel? What does it remind you of? What images does it create for you? What type of scenes can you imagine the song playing in?

https: //www. youtube. com/watch? v=MUkyv. A 19 JVI http: //www. youtube. com/watch? v=3 Qb.

https: //www. youtube. com/watch? v=MUkyv. A 19 JVI http: //www. youtube. com/watch? v=3 Qb. Ir. UVfhh. E Watch these two videos. Write down any reactions to the videos. Some questions to guide your thinking… What do you already know about this actor/comedian? What comes to mind when you hear his name? How do these videos portray him?

http: //www. youtube. com/watch? v=7 o. He 6 GRo 7 Dg Watch this video.

http: //www. youtube. com/watch? v=7 o. He 6 GRo 7 Dg Watch this video. Write down any reactions. Some questions to guide your thinking… What emotions do the images/scenes create? What comes to mind when you watch the video? Are there particular scenes that stand out to you more than others?